Role: Head of Storefront - Marketplace Location: Dubai, UAE Reports to: Chief Growth Officer About STYLI STYLI is an e-commerce brand founded in 2019 by Landmark Group, emerging as one of the largest fashion and beauty platforms in the GCC and India. With a strong focus on trendy, affordable fashion and beauty products, STYLI brings over 40,000 styles to men, women, kids, and beauty enthusiasts, offering them the latest global trends delivered directly to their doorsteps. Our vision is to be the most aspirational value fast fashion and lifestyle destination, delivering seamless service excellence. We aim to create personalized experiences, engaging customers across all touchpoints, and continually expanding our curated selection to meet their evolving need states. STYLI has quickly become a dominant force in the e-commerce fashion space across the GCC - Saudi Arabia, UAE, Bahrain, and Kuwait and in India. What you’ll do: We’re looking for a visionary, customer-obsessed, and execution-focused Head of Storefront to own the end-to-end digital store experience for one of the fastest-growing fashion marketplaces in the GCC. This role blends creative experience leadership with data-driven decision-making to shape how millions of users discover and shop fashion. You’ll manage the site experience, storefront monetization, catalog quality, personalization initiatives, and performance analytics — all while navigating the dynamic complexity of a multi-vendor fast fashion ecosystem. 1. Storefront Strategy & Ownership • Own the end-to-end customer experience across web and mobile storefronts — including homepage, navigation, search, PLP, PDP, promotions, and personalization. • Design and drive the store wireframe architecture, merchandising modules, and UX flows in collaboration with product and design. • Translate company strategy and seasonal goals into high-converting, visually compelling store layouts. • Partner with product and tech to define the feature roadmap focused on increasing conversion rate, AOV, and retention. 1. Monetization & Merchandising • Define and execute the storefront monetization strategy — including sponsored placements, in-platform ads, and promotion slots for sellers. • Collaborate with revenue and partnerships teams to balance user experience with monetization goals. • Lead dynamic content curation and trend-driven visual merchandising aligned with fast fashion cycles. 1. Performance Optimization & Personalization • Partner with tech, data, and product teams to prioritize and implement personalization initiatives (e.g., smart sorting, personalized collections, behavior-based recommendations). • Lead a culture of experimentation and A/B testing to constantly improve UX, layout, messaging, and features. • Own the decision-making framework for feature prioritization based on ROI, user behavior, and business impact. 1. Storefront Analytics & Insights • Define and monitor key KPIs • Conversion rate • Average order value (AOV) • Bounce rate • Product engagement • Revenue per session • Store monetization yield • Build dashboards and reporting mechanisms to track store performance, identify friction points, and uncover optimization opportunities. 1. Catalog & Content Governance • Own the product catalog structure, content quality, and standardization across all sellers. • Implement scalable processes and tools for product enrichment, content scoring, image standardization, and size guide management. • Collaborate with seller operations to ensure consistent, high-quality product data input. 1. Cross-Functional Leadership • Serve as the strategic bridge between marketing, growth, product, engineering, seller teams, and operations. • Influence roadmap decisions, sprint planning, and launch readiness for all customer-facing site features. • Build and lead a team of site merchandisers, UX content creators, storefront analysts, and customer journey leads. Key KPIs: • Conversion Rate (desktop, mobile) • AOV and UPT (Units per Transaction) • Click-through rate (CTR) on top navigation and home modules • Bounce Rate and Exit Rate on PLP/PDP • Store Monetization Revenue (e.g., sponsored placements) • Seller Content Quality Score / Catalog Accuracy % • Time-to-live for new product uploads • Personalization uplift on conversion and engagement • Site speed and mobile performance metrics (in collaboration with tech) What you’ll need? • 7–10 years in e-commerce or marketplace environments, with 3+ years in a senior leadership role owning site or app experience. • Demonstrated experience in site merchandising, UX strategy, product discovery, and digital content governance. • Deep understanding of conversion rate optimization (CRO), personalization, and performance marketing. • Strong analytical skills with expertise in tools like GA4, Mixpanel, ContentSquare, Looker, Amplitude or equivalent. • Experience working with fast fashion or lifestyle categories — with a strong understanding of trend cycles and merchandising agility. • Familiarity with marketplace operations and challenges such as content inconsistency, high SKU churn, and decentralized inventory. • Strong leadership, stakeholder management, and cross-functional collaboration skills. • Arabic language proficiency and GCC market knowledge are strong advantages. Preferred Qualities: • Highly adaptive and comfortable with ambiguity and evolving business needs. • Customer-obsessed with a sharp eye for detail, visual execution, and UX consistency. • Comfortable navigating matrixed teams and managing through influence, not just authority. • Passionate about fashion, data, and marketplace innovation.