Verified Job On Employer Career Site Job Summary: Internet Brands is a fully integrated online media and software services company focused on high-value vertical categories. They are seeking a highly analytical Data Analyst to support their Affiliate Marketing team, focusing on analyzing lead performance and providing optimization insights to drive revenue growth. Responsibilities: • Analyze and monitor affiliate marketing performance metrics, including lead quality, conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). • Develop dashboards and reports to track key performance indicators (KPIs) and provide data-driven insights to optimize marketing efforts. • Identify trends, anomalies, and opportunities in lead generation data to improve targeting, pricing models, and affiliate partnerships. • Collaborate with marketing, sales, and operations teams to ensure seamless data integration and reporting. • Work with data engineers to improve data collection, storage, and reporting automation. • Ensure data integrity Qualifications: Required: • Bachelor’s degree in Data Analytics, Marketing, Statistics, Business, or a related field. • 1+ years of experience in data analytics, preferably within affiliate marketing, digital advertising, or lead generation. • Proficiency in SQL, Excel, Google Analytics, Tableau, Looker, or Power BI. • Experience with marketing attribution models, funnel analysis, and customer segmentation. • Ability to translate complex data into clear, actionable insights. • Strong problem-solving skills and attention to detail. Company: Internet Brands is an internet media company that operates online media, community, and e-commerce sites in vertical markets. Founded in 1998, the company is headquartered in El Segundo, California, USA, with a team of 5001-10000 employees. The company is currently Public Company.