The Ecommerce Copywriter is responsible for crafting compelling copy that is “on brand” to be used across multiple touchpoints, across all brands. This person’s main responsibilities include writing for marketing emails, SMS, and on site material. Responsibilities include writing copy for digital and traditional advertising mediums, websites, point of sale collateral, social media, product trims, style guides and more. The Ecommerce Copywriter will partner with the Creative Directors, site teams, merchandising and web developers to create well integrated and compelling messaging between visual design and copy. Duties include writing targeted copy for all email and sms related marketing campaigns across direct to consumer brands, researching and applying email copywriting best practices to drive clicks and conversions, partnering with site teams to strategize overall messages to be conveyed to customers, writing clear and persuasive copy for all touch points, developing ownable terms for brand specific product attributes, partnering with Legal teams to ensure rights to terms and phrases, monitoring competition and trends, proofreading all copy, analyzing and reporting on optimization tests to improve copy based on clicks and conversion, and other duties as assigned within DTC business. Skills required include experience bringing brand positioning and personality to life through copy, golf knowledge and prior golf writing experience, excellent copywriting, editing, proofreading and grammatical skills, strong organizational skills, strong creative writing abilities, ability to comprehend corporate and brand initiatives and transform abstract ideas into persuasive messages, ability to work within tight deadlines and prioritize tasks, responsiveness to feedback, flexibility to juggle multiple projects, and ability to work well in a team. Minimum requirements include a Bachelor’s Degree in related field such as Marketing, Communications, Advertising, Writing, English, Literature, experience in advertising, retail, promotional, creative copywriting preferred, proven success/case studies, portfolio of samples, and golf knowledge and writing preferred.