Lead Analyst, Marketing. London / Hybrid. ££Competitive. AKT (pronounced "act") is The Personal Performance Company that may change your life. Founded by West End stars Ed Currie and Andy Coxon, AKT is by and for those who are "Born to Perform" — on the stage, at work, or in life. In 2020, The Deodorant Balm made its stunning debut to rave reviews and awards from Vogue, GQ, Esquire, and Harper's BAZAAR. Plastic-free, aluminium-free, and gender-free, The Deodorant Balm instantly resonated with those looking for a natural deodorant that genuinely worked. Five fragrances and over 700,000 happy armpits later, The Deodorant Balm is already becoming a household name. To this day, every new AKT product is put through its paces by London's hard-working theatre community to ensure it lives up to the high standards of its founders. As a rule, AKT's products don't break character — ever. It's this effectiveness that has propelled AKT from the backstage to bathroom cabinets, bedside tables, duffel bags, and carry-on luggage worldwide. And the good news is — the performance is just getting started. About The Role: You will play a critical role in evolving the Data & Insight team and will help shape how we grow our function, interact with the business and manage our projects. You will be focussed on delivery of impactful marketing insights -in all forms - and as such will be working very closely with the marketing team. it is central to ensuring that customer acquisition and retention strategies are both data-driven and commercially viable. Although focussed on generating actionable insights, you will cover the full data spectrum from building pipelines, analysis of complex datasets, designing and running AB tests, to developing powerful visualisations. This means you will need to blend strong commercial acumen with deep technical expertise. You will report to the Head of Data and Insight, and due to the team size the role is high profile and will work very closely with the CEO, CMO, and the Senior Management team Requirements Acquisition & Retention Analytics (30%) • Analysis of customer acquisition channels and retention behaviour, with a focus on performance optimization, channel attribution, and lifecycle KPIs (e.g., CAC, LTV, churn) Reporting & Insight Delivery (20%) • Develop dashboards, regular ‘Trade' performance reports, and deep-dive analysis to support stakeholders across Marketing, Product, and Commercial teams. Translate findings into actions Data Pipelines & Modelling (15%) • Scope out and/or build and model marketing data pipelines, clean datasets, and well-defined KPIs in order to deliver projects Advanced Analytics / Projects (15%) • Build and maintain models for churn prediction, CLTV forecasting, customer segmentation, and lookalike targeting. Use outputs to drive personalization and targeting strategies Experimentation & Testing (10%) • Design, execute, and analyze A/B and multivariate tests across marketing campaigns and the digital customer journey. Includes test planning, power analysis, statistical interpretation, and documentation Commercial Strategy Support (10%) • Contribute to marketing planning, marketing attribution modelling, investment forecasting, and business casing • Model expected outcomes and measure commercial impact of campaigns and initiatives About You: • Solid experience in a similar role within a high growth, eCommerce or fast paced consumer-facing business • Expertise in acquisition and retention analytics with a strong understanding of attribution modelling, customer funnels and marketing metrics (CAC, ROAS, LTV, churn) • Expert knowledge and experience in SQL, DBT, Python and/or R for database manipulation and statistical modeling • Experience in discovering trends, analysis of complex datasets, and interpreting patterns to deliver insights and actions • Skilled in data visualisation and storytelling using tools like ThoughtSpot and slide-based presentations • Hands-on experience with experimentation design, and test measurement and analysis • Knowledge of and experience in building statistical / machine learning models (e.g. attribution, classification, causal inference, forecasting) in python, or similar • Familiarity with customer data platforms (CDPs), marketing automation and attribution tools, and web tracking analytics ((e.g. Google Analytics, Facebook Ads Manager, GA4, Mixpanel, Hubspot, etc.) Benefits What's on Offer: • This is a great opportunity to make a real impact and join the business in its next stage of growth having just launched in the US • Flexible Working Policy: work from home and at our Oxford Circus office space - FORA Liberty House • Required Monthly "team days" in London • Employee discounts on our products • Funny, kind and inclusive work environment. We are banter, but we get sh • t done • 28 days holiday plus all bank holidays Everybody is welcome AKT London is for everyone. We believe that an inclusive work environment and a diverse, empowered team are key to achieving our mission. Our products are gender free and built for every BODY to help give them the confidence to step onto their stage - whatever that may be - and PERFORM. Our work environment is no different. AKT London is an equal opportunity employer. We do not discriminate on the basis of race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status. We commit to a focused and sustained action to dismantle racist systems, policies, practices, and ideologies within ourselves and our networks. We have zero tolerance for intolerance. With our Founders belonging to a minority community we commit to difference and diversity from the beginning and we know what a rich and creative work environment can cultivate. If you're creative, conceptual and ambitious with a passion for premium/luxury brands (and of course sustainability), and you're ready to make a significant impact in a fast-growing start-up, we'd love to hear from you. Join us in redefining personal care while looking after our planet!