Join us at Clarks, where we’ve been creating quality footwear for over 200 years. We’re looking for an inspiring Lead Insight & CRO Specialist - eCommerce to join one of our team and deliver an exceptional shopping experience to our customers. About the role A data-driven, curious, and detail-oriented CRO specialist to help optimize our ecommerce experiences and improve conversion rates across our online channels. This role combines analytical skills, creative problem-solving, and user-centric thinking to identify opportunities, design A/B tests, in order to deliver a measurable business impact. Bring a fresh, strategic perspective to challenge existing assumptions and evolve performance thinking. This role will maintain all ecommerce performance reporting/dashboards (to a high level of accuracy) and lead on the development and implementation of a robust CRO framework – providing data led interpretation of ecommerce funnel/conversion performance and then outlining proposed key actions at each stage of the conversion funnel - identifying conversion barriers and delivering data-led insights that enable the trading team to optimize the onsite experience. What you’ll do Research & Analysis • Ownership of funnel performance analysis to identify user drop-off points / friction areas. • Ongoing analysis of website performance (using content square) and funnel performance (GA4) • Identify conversion bottlenecks and behavioural patterns – with a data driven approach. • Conduct competitive analysis and benchmarking to identify best practices/testing opportunities. • Proactively identify new growth opportunities based on user behaviour and emerging trends. Experimentation & Testing • Design, implement, and manage A/B tests, multivariate tests, and personalization experiments. • Collaborate with trading, design/developers and marketing teams to build / deploy test variants. • Monitor tests, validate results statistically, and present findings with actionable recommendations. Strategy & Optimization • Develop CRO roadmaps aligned with commercial goals – and aim of improving conversion • Recommend and prioritize optimization initiatives based on impact, effort, and data insights – working collaboration with trading function and PO team (who manage CICD backlog) • Working with the FED team - support the creation of wireframes, and mock-ups for test ideas. Reporting & Communication • Deliver actionable, insight-driven recommendations (and regular reports on test performance) aligned with business KPIs, not just reporting outputs. • Translate complex data into clear, concise narratives for stakeholders. Advocate for data-informed decision-making across teams What you’ll bring • Excellent and proven analytical experience with ability to read, understand, analyze, and act on all business reports • Experience in designing, building, and maintaining analytical and reporting solutions • Excellent and proven experience of managing a CRO programme of work (using Content Square and a variety of A/B testing platforms) within a retail, ecommerce environment • Solid statistical and mathematical capability. • Exceptional levels of accuracy when working with data. • Proficiency across multiple BI / technical platforms, such as Excel, Power BI, PowerApps, SAP Hana, IBM Analytics, GA4, Content Square and a variety of AB testing platforms. • Excellent understanding of all ecommerce channel dynamics and financial levers. • Excellent verbal and visual communication skills, and experience in delivering analytical training to wider audiences. • Experience of working in cross functional, multi-disciplinary teams. • Experience of working with trading, development and product owner teams Why join us? At Clarks, you’ll be part of a brand with heritage, craftsmanship, and style at its core. We offer great training, career progression, and the chance to make your mark in a global business. About Clarks Two brothers, a small town, and shoes that changed the world. Based in Somerset, England, Clarks has redefined shoemaking since its foundation in 1825, when James and Cyrus Clark made a slipper from sheepskin off-cuts and forever transformed the future of footwear. Sparking revolutions and defining generations, our archive of over 25,000 shoes includes the inimitable Clarks Desert Boot™ and Clarks Wallabee™. And every pair we design today uses the same ground-breaking combination of invention and craftsmanship that started it all. Progress is woven into our DNA. Whether we’re pioneering cutting-edge comfort technologies, championing social change, or working on trailblazing collaborations with cultural icons and KOLs, we’re always striding forward. Join us in 2025 as we celebrate 200 years of giving people the freedom to move comfortably, proudly commemorating our legacy of craft, innovation, and impact – and looking boldly ahead, too. This document describes the general nature and level of work only. It is not designed to cover an exhaustive list of all skills, activities, duties or responsibilities that are required of the employee for this job. Other activities, duties, and responsibilities may be added at any time. This description may be changed at the company’s discretion at any time, with or without notice.