APPLY HERE: Lifecycle Marketing Manager application prior to 9/15/2025 • https://docs.google.com/forms/d/e/1FAIpQLSeY4fRcoN9NHTtneH_UHnw-jWs5Fhg1JL-wHt_Xjh7RZE3TbQ/viewform?usp=header ABOUT THE LIFECYCLE MARKETING MANAGER POSITION At The Health Institute, we believe every email, funnel, and touchpoint is an opportunity to spark transformation. That’s why we’re searching for a Lifecycle Marketing Manager with the heart of a storyteller and the skills of a seasoned digital marketer. In this role, you’ll own the messaging and execution across the entire customer journey — from first click, to purchase, to lifelong loyalty. You’ll craft campaigns that don’t just sell programs, but inspire people to stay the course in their health journey. If you love pairing conversion-focused copy with data-driven strategy — and you’re excited to increase lifetime value while changing lives at scale — this is your chance to make a real impact. YOU’RE PERFECT FOR THE HEALTH INSTITUTE IF… • You thrive at the intersection of strategy and creativity — pairing data-driven insights with compelling storytelling. • You geek out over funnels, segmentation, and automation, and you get excited seeing numbers climb because of the systems you built. • You’re obsessed with the customer journey and ask yourself daily: How can we delight them and keep them coming back for more? • You don’t just think about campaigns — you think about relationships. You know how to nurture trust and loyalty through consistent, value-packed touchpoints. • You’re naturally curious and love testing, optimizing, and learning what really drives engagement and retention. • You’re energized by being part of a mission-driven team and believe your work should directly contribute to improving people’s health and lives. TOOLS WE USE: • GoHighLevel (CRM + marketing automation) • Google Workspace (Docs, Sheets, Slides, Drive) • Slack (team communication) • Asana (project management) • OnceHub (calendar/scheduling) • Analytics tools (GA4, Looker Studio, or similar) • Email/SMS automation platforms (GHL native, plus Klaviyo/HubSpot familiarity a plus) RESPONSIBILITIES: Email & Copywriting Excellence • Write, edit, and execute email campaigns that captivate, convert, and nurture students across every stage of their journey. • Maintain consistent brand voice and messaging throughout the client lifecycle — from first touch, to purchase, to retention, and beyond. • Craft upsell sequences, landing pages, and funnels that maximize impact and deliver measurable revenue growth. Customer Journey & Lifecycle Optimization • Map and refine flows that guide prospects and students seamlessly through their health journey with THI. • Design nurture and upsell sequences that deepen engagement, build trust, and increase lifetime value. • Ensure every message supports the mission of transformation while driving business growth. Testing, Innovation & Data-Driven Insights • Run A/B tests on subject lines, copy, offers, and flows to continually improve performance. • Use data to uncover opportunities, spot trends, and make informed decisions on campaign strategy. • Translate results into actionable insights, ensuring optimizations are always tied to student success and retention. Systems & Tools Mastery • Navigate CRMs and CMSs like GoHighLevel and Shopify with confidence, building and optimizing campaigns directly within these platforms. • Maintain clean, organized, and segmented email lists that support personalization and high deliverability. • Collaborate with designers, marketers, and program leaders to ensure campaigns are seamlessly executed across channels. Brand Stewardship & Value Creation • Be the guardian of THI’s brand voice in all digital communication, ensuring every word reflects our mission. • Bring a strategic eye to every campaign — balancing compelling storytelling with measurable business outcomes. • Consistently focus on increasing lifetime value (LTV) by nurturing deeper relationships with our students and community. SCORECARD METRICS / KPIs • Lead-to-student conversion rates — because every new student represents another life beginning its transformation. • Student engagement & retention rates (30/60/90-day benchmarks) — proof that our systems keep students supported and committed to change. • Email/SMS campaign open & click-through rates — a measure of whether our words are resonating and inspiring action. • Funnel performance (opt-in, show-up, purchase) — ensuring every step of the journey is smooth, intuitive, and impactful. • Re-engagement of inactive students/prospects — reigniting sparks of motivation when people need it most. • Contribution of lifecycle marketing to overall revenue growth — fuel for scaling our mission to reach more households and communities. Within your first 90 days, success means you’ve audited our current lifecycle touchpoints, identified gaps, and launched at least one new nurture campaign that measurably improves engagement or conversions. ABOUT THE HEALTH INSTITUTE: At The Health Institute, we believe true healing is possible — and it starts at home. Our mission is to empower individuals to transform their mind and body using time-tested, proven protocols rooted in ancient wisdom and modern science. We envision a world where chronic disease is no longer the norm, and where every household is equipped with the knowledge to thrive — physically, mentally, and spiritually. Through transformative coaching, educational courses, and a thriving community, we equip everyday people to become their own greatest health advocates. If you’re passionate about helping others live vibrant, purpose-filled lives — and want to be part of a fast-growing team that’s redefining the future of wellness — you’ll feel right at home here. COMPENSATION & BENEFITS Compensation for the Lifecycle Marketing Manager role is $75,000 annually, with W2 employment. Company sponsored benefits include medical, dental, and vision insurance, flexible PTO, remote work, company-paid holidays, and access to growth opportunities within a mission-driven team. Hiring Eligibility Disclaimer Due to legal and regulatory requirements, we are only authorized to hire candidates who reside in the following states: PA, VA, TX, NJ, TN, MO, and AL. Applicants outside of these states will not be considered for employment or contract opportunities. APPLY HERE: Lifecycle Marketing Manager application prior to 9/15/2025 • https://docs.google.com/forms/d/e/1FAIpQLSeY4fRcoN9NHTtneH_UHnw-jWs5Fhg1JL-wHt_Xjh7RZE3TbQ/viewform?usp=header