A fast-growing health and wellness brand focused on serving Hispanic consumers across the U.S. and Puerto Rico is seeking a Lifecycle Marketing Manager to lead retention and e-commerce initiatives. Founded in 2020, the company blends traditional remedies with modern nutritional science, offering a range of supplements and wellness products through direct-to-consumer channels and major retail partnerships. The Role This is a high-impact opportunity for a data-driven marketer who thrives at the intersection of email/SMS strategy, site optimization, and customer retention. You’ll lead lifecycle campaigns, optimize the onsite experience, and collaborate across teams to drive growth and deepen customer relationships. What You’ll Do ✉️ Email & SMS • Own strategy, segmentation, and performance reporting using Klaviyo • Build automated flows (welcome, replenish, cross-sell, win-back, VIP) • A/B test subject lines, creative, and send times • Ensure bilingual messaging (Spanish/English) and compliance • Monitor list health, deliverability, and conversion metrics 🛍️ E-Commerce Merchandising • Manage promotions, bundles, and product pages on Shopify • Coordinate with Amazon and TikTok Shop teams • Drive AOV and repeat purchases through smart merchandising 🧪 On-Site Optimization • Lead CRO efforts: banners, pop-ups, landing pages, checkout flows • Improve mobile UX, site speed, and navigation • Analyze funnel performance and partner with dev/UX teams 📈 Growth & Collaboration • Align lifecycle efforts with brand campaigns and retail launches • Report on CAC payback, repeat purchase rates, and channel revenue • Support TikTok Live sessions and product promotions • Stay ahead of lifecycle and social commerce trends What You Bring • 8+ years in digital marketing, with 5+ in lifecycle management • Bachelor’s degree (MBA a plus) • Bilingual fluency in Spanish and English (required) • Experience with Klaviyo, Shopify, and CRM segmentation • Background in CPG/supplements, food, or beauty preferred • Organized, proactive, and comfortable juggling multiple priorities Perks & Benefits • 💰 Competitive salary + 15% bonus • 🏥 Full medical, dental, and vision coverage for you and your family • 💳 FSA for health and dependent care • 💼 401(K) with generous matching and full vesting • 🚀 Clear growth path toward senior leadership Why You’ll Love It Here You’ll join a collaborative, fast-moving team that’s passionate about making a difference. With strong in-house creative, a loyal customer base, and a culture of innovation, this is a place where your ideas will shape the future of wellness for millions.