About Silk + Sonder At Silk + Sonder, we’re redefining emotional wellness at the intersection of personal growth and performance. Through guided journaling, personalized coaching, and authentic community, we empower thousands of members to reclaim their clarity, purpose, and joy. We’re venture-backed, fast-growing, and committed to becoming a household name in wellness—think Nike, but for your mind. We’re looking for a Lifecycle & Retention Manager who lives and breathes e-commerce, lifecycle marketing, and customer experience. If you’re passionate about driving retention, maximizing revenue per user, and building delightful, habit-forming experiences—this role is for you. What You’ll Own You’ll be the end-to-end owner of retention and lifecycle strategy across our e-commerce ecosystem. That means rolling up your sleeves, experimenting, and executing—not just delegating. Lifecycle & CRM • Own Klaviyo email + SMS strategy, segmentation, flows, and campaigns—driving engagement, retention, and LTV. • Lead lifecycle experimentation: win-back, churn prevention, onboarding, upsell/cross-sell, and surprise & delight campaigns. • Build and optimize automated journeys that feel deeply personalized and impactful. E-Commerce & CRO • Manage and optimize Shopify + Recharge to reduce churn, improve conversion, and maximize subscription retention. • Run A/B and multivariate tests across site and member portals to drive higher conversion rates and order values. • Partner with design/UX to streamline friction points in the customer journey. Retention & Member Experience • Build retention playbooks: identify drop-off points, analyze churn drivers, and proactively implement fixes. • Collaborate with product and CX teams to elevate the member journey at every touchpoint. • Translate data into actionable insights that inform product, content, and retention strategy. What You Bring We’re looking for a doer first, manager second—someone who’s been in the weeds of lifecycle, e-commerce, and CRO and thrives in a fast-paced, scrappy environment. Must-haves • 4–7 years in lifecycle, retention, or e-commerce growth roles at D2C brands (subscription or consumer product strongly preferred). • Deep expertise with Shopify, Recharge, Klaviyo (email + SMS), and the broader Shopify ecosystem of tools and integrations. • Proven track record driving retention, LTV, and revenue per user through lifecycle and CRO initiatives. • Hands-on experience running A/B tests, analyzing funnels, and optimizing UX. • Strong understanding of analytics (Google Analytics, Mixpanel, or equivalent) and customer data tools. • Technical curiosity—you can partner with engineers and designers and know enough to ask the right questions. Nice-to-haves / Bonus points • UX or product background—experience mapping and improving end-to-end customer journeys. • Prior founder experience or experience as an early-stage first hire—you thrive in ambiguity and build systems from scratch. • Experience with subscription-based businesses, retention cohorts, and predictive churn modeling. Who You Are • Entrepreneurial and scrappy—you don’t just propose ideas, you execute them. • Data-driven yet customer-obsessed—you balance numbers with empathy. • Comfortable in ambiguity—you build clarity and structure where it doesn’t yet exist. • Energized by growth—you love testing, learning, and scaling what works. • Quality-driven—you hold yourself accountable to high standards and deliver with consistency. Why Join Us At Silk + Sonder, you’ll be at the forefront of transforming how people approach mental wellness and personal growth. You’ll own a mission-critical role where your work directly impacts retention, profitability, and member happiness. If you’re excited to build the lifecycle engine of a category-defining brand, we’d love to meet you.