Don't Just Work. Thrive. Think you have potential? We'll help you prove it. Here's why Thrivelia is perfect for you: • Purpose-driven: We exist to help people build a life rich in memories: clients, customers, and our own team. • High-leverage work: You’ll steer growth for bright, fast-moving DTC brands (wellness, apparel, consumer tech, subscriptions, and more). • Standards + support: Clear direction, direct feedback, and teammates who care about the work—and each other. • Real industry weight: Klaviyo Platinum Partner. Deep ecosystem ties. Early access to tools and tactics that keep us ahead. We’re hiring a Lifecycle Strategy Lead (Email & SMS) to own client outcomes, lead the creative process, and scale systems that print profit. Thrivelia exists for a single purpose: to help people build a life rich in memories. We're not just another retention agency. We are a strategic growth partner for the most vibrant and exciting DTC brands on the planet. We move with urgency, we own our clients' outcomes, and we believe that world-class results and a positive, collaborative culture aren't mutually exclusive. We are a highly collaborative, energetic, and fast-paced team powered by excellent humans. And we're just getting started. Let's be direct: • Our average client partnership is 12+ months because we deliver results that are impossible to walk away from. • We're currently navigating a waitlist for new clients because our reputation precedes us. • We're not just 'practitioners'; we're industry leaders, shaping the future of retention marketing. Now, we’re hiring an Email & SMS Lifecycle Strategist to lead clients, own results, and build the systems that fuel unforgettable brands. Your thoughts: "Finally! A team that will challenge and champion me." THIS ROLE ISN'T FOR EVERYONE. IT'S FOR THE BEST. It’s for people who want to be the best. Not “pretty good.” Not “better than most.” The best—by working with others who feel the same. This isn't just about sending campaigns; it's about crafting customer journeys that become a core part of a brand's legacy. You'll thrive at Thrivelia if you: • Own outcomes, not just tasks. You see the end goal and relentlessly find a way to get there. • Move with urgency and think with clarity. You are decisive, data-driven, and biased toward action. • Are obsessed with client growth, not just campaign metrics. You live and breathe revenue, LTV, and cohort analysis. • Lead with empathy for clients and your team, while constantly raising the bar. You are a teacher and a leader. • Build systems that create leverage, turning chaos into predictable profit. • Crave direct feedback and high standards because you know it’s the fastest path to growth. Our standards are incredibly high but our support is unconditional. You'll be in the room with sharp thinkers, fast executors, and people who genuinely give a damn. You’ll be challenged, mentored, and given the runway to become a leader in this industry. WHAT YOU'LL DO Client Strategy & Leadership • Act as the strategic lead and trusted advisor for 5-6 ambitious DTC brands, turning their business goals into a winning retention roadmap. • Build deep, trust-based relationships, leading client communications, performance reviews, and strategic planning sessions. • Translate high-level strategy into actionable briefs for our creative and technical teams. Lifecycle Design & Execution • Architect, build, and optimize sophisticated omnichannel (email, SMS, push, subscriptions, loyalty) flows and campaigns in Klaviyo and other platforms. • Mastermind the campaign calendar, ensuring every touchpoint is on-brand, on-strategy, and on-time. • Collaborate with our world-class copywriters and designers to ensure creative assets don’t just look good—they convert. Data-Driven Optimization • Go beyond open rates. Dive deep into Shopify, Lifetimely, Triplewhale, or Hiro to uncover insights that drive real revenue. • Design and execute a rigorous A/B testing plan, constantly seeking incremental wins across segmentation, messaging, and timing. • Turn complex data into clear stories, presenting actionable insights that make our clients smarter. WHAT YOU BRING • 2+ years of deep, hands-on experience in Klaviyo, with a proven track record of driving revenue for DTC brands. • A strategic mindset that connects the dots between customer behavior, brand goals, and business impact. • Demonstrated ability to manage a portfolio of 6-8 client projects simultaneously, hitting every deadline without sacrificing quality. • An empathetic and creative approach to problem-solving, coupled with a data-obsessed drive for results. • Exceptional communication, collaboration, and time-management skills. You are the definition of a team player. • Fluency in the modern DTC tech stack: Klaviyo, Shopify, Asana, Slack, Attentive, Recharge, and analytics tools (e.g., Lifetimely, Hiro). WHAT WE OFFER In exchange for your best work, we promise an environment that invests in you. • Competitive Compensation + Performance-Based Bonuses: We win, you win. • A 100% Remote & Flexible Work Environment: Work from wherever you're most inspired. • Generous Time Off: 14 days of PTO, 7 days of sick leave, your birthday off, and all national public holidays. • A Real Professional Development Budget: We’ll pay for the courses, tools, books, and conferences that help you grow. • Unforgettable Annual Team Retreats: We work hard online so we can celebrate together in amazing places. • The Chance to Build a Legacy: This isn't just a job. It's an opportunity to make a massive impact on our clients and our company. If you’re ready to stop just ‘doing marketing’ and start building something memorable with a team that has your back, we want to hear from you. This is where good marketers become great ones. Apply when you submit this form: https://form.asana.com/?k=wNTxiIDIKpsbeoEE1HW3nA&d=1200500219951248 High Standards. Unconditional Support. A Place to Truly Thrive. Please note: To ensure a fair and efficient process for everyone, we will only be reviewing applications that come through the form above. Please do not reach out via other channels.