Job Description We are seeking a strategic and results-driven Retail Digital Channel Marketing Manager to lead and execute marketing initiatives across our Direct-to-Consumer (DTC) website, Amazon, and other key e-tail partners. This role is responsible for driving traffic, conversion, and revenue growth through digital marketing strategies tailored to each retail channel. The ideal candidate has a strong understanding of eCommerce platforms, digital merchandising, performance marketing, and retail media networks. JOB DUTIES: CHANNEL OWNERSHIP & STRATEGY • Own and manage the marketing strategy for DTC, Amazon, and other e-tailers (e.g., Lowes.com, homedepot.com, Target.com, etc.) • Develop and execute channel-specific marketing plans to drive awareness, traffic, and sales • Collaborate with cross-functional teams (Sales, Product, Creative, Analytics) to align goals and execution AMAZON & E-TAILER MARKETING • Manage Amazon Advertising (Sponsored Products, DSP, etc.) and optimize campaigns for ROI • Oversee A+ content, Brand Stores, and product detail pages to ensure brand consistency and conversion optimization • Partner with e-tailers on co-op marketing, seasonal campaigns, and promotional calendars DTC SITE MARKETING • Lead promotional planning, homepage updates, and merchandising strategies for the DTC site • Collaborate with CRM and performance marketing teams to drive customer acquisition and retention • Analyze site performance and user behavior to inform UX and content improvements ANALYTICS & REPORTING • Monitor KPIs across all channels including traffic, conversion, AOV, ROI, and customer acquisition cost • Provide regular performance reports and actionable insights to stakeholders • Test and iterate on campaigns to continuously improve performance TRAVEL: • Up to 10% YOU MUST HAVE: • 5+ years of experience in digital marketing or eCommerce, preferably in a retail or CPG environment • Experience managing Amazon and other e-retailer marketing programs, as well as working with DTC eCommerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud) • Experience with digital advertising platforms (Amazon Ads, Google Ads, Meta, etc.) • Experience using tools such as Google Analytics, Excel, and BI dashboards to extract insights, track performance metrics, and support data-driven marketing decisions • Experience managing end-to-end projects, ensuring timely delivery and quality outcomes by coordinating cross-functional teams and engaging both internal and external stakeholders. WE VALUE: • Experience with retail media networks (e.g., Walmart Connect, Roundel) • Familiarity with SEO, SEM, affiliate marketing, and influencer programs • Strong copywriting and creative briefing skills • Passion for consumer behavior and digital innovation WHAT'S IN IT FOR YOU: • Resideo is a large matrix organization, so this is a great opportunity to hone your skills around driving results across cross-functional teams. • Enjoy work-life balance with generous vacation time that can be scheduled with manager approval based on business priorities and personal needs, without pre-set maximums. • Immediate eligibility for Resideo benefits, including Medical, Dental, Vision insurance and 401K. About Us Resideo is a $6.76 billion global manufacturer, developer, and distributor of technology-driven sensing and control solutions that help homeowners and businesses stay connected and in control of their comfort, security, energy use, and smart living. We focus on the professional channel, serving over 100,000 contractors, installers, dealers, and integrators across the HVAC, security, fire, electrical, and home comfort markets. Our products are found in more than 150 million residential and commercial spaces worldwide, with tens of millions of new devices sold annually. Trusted brands like Honeywell Home, First Alert, and Resideo power connected living for over 12.8 million customers through our Products & Solutions segment. Our ADI | Snap One segment spans 200+ stocking locations in 17 countries, offering a catalog of over 500,000 products from more than 1,000 manufacturers. With a global team of more than 14,000 employees, we offer the opportunity to make a real impact in a fast-growing, purpose-driven industry. Learn more at www.resideo.com . At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the "EEO is the Law" poster , "EEO is the Law" Supplement Poster and the Pay Transparency Nondiscrimination Provision . Resideo complies with applicable equal employment laws in all countries where we do business. For more information on how we process your information in the job application process, please refer to Recruitment Privacy Notice . If you require a reasonable accommodation to apply for a job, please use Contact Us form for assistance. JOB INFO Job Identification : 16915 Job Category : Marketing Posting Date : 2025-08-22T18:19:13+00:00 Job Schedule : Full time Locations : 3901 Liberty Street, Aurora, 60504, US; 1985 Douglas Drive North, Golden Valley, 55422, US (Hybrid) Incentive Eligible : RBP Business : Resideo Hiring Salary Range : The typical hiring salary for this role, ranges from USD $108614.0 to $173380.0 per year but varies by specific work location. Within a range, Resideo determines base pay for an individual based on various factors, including market conditions, skills, and experience. Incentive Eligible (RBP) : This position is eligible for a performance-based bonus of up to 10% of the annual base salary. The bonus is contingent upon both individual and company performance. Benefits : Resideo provides comprehensive benefits, including life and health insurance, life assistance program, accidental death and dismemberment insurance, disability insurance, 401k Plan, vacation & holidays. US Visa Sponsorship Eligibility : This position is not eligible for US visa sponsorship