Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: Warby Parker is on the lookout for a data-driven Manager to oversee and grow their SEM, display, retargeting, and SEO programs. The primary responsibility of this role is to optimize and expand their SEM program to drive customer acquisition across various channels. The ideal candidate will possess strong media buying experience and a proven track record in scaling paid media programs. Responsibilities: • Fully own the end-to-end management of Warby Parker’s SEM program, from defining strategy to day-to-day optimization and reporting (a key function of this role will be scaling our SEM program while ensuring we are meeting performance and efficiency metrics like CAC and ROAS) • Closely manage campaign budgets and spend pacing, including budget vs. actuals reporting • Assist the Growth Director with performance forecasting and reporting on a weekly, monthly, and annual basis • Stay up to date on industry trends and surface opportunities to test new products, ad formats, and emerging tools/technologies within paid channels • Develop and implement long-term testing roadmaps, including planning, implementation, reporting, and recaps • Manage our external vendor and partner with internal teams to implement SEO strategy, including site optimizations and expansion of on-site content strategy • Develop a long-term growth strategy for our display and retargeting programs and manage the day-to-day optimization of those programs Qualifications: Required: • 5+ years of hands-on experience managing direct-response SEM accounts (direct-to-consumer or ecommerce experience required; agency experience preferred) • Experience managing scaled, complex SEM (both Search and Shopping) programs with annual spend >$20MM • Skilled at managing, optimizing, and testing product feeds within PMAX and Shopping campaigns • Ability to operate independently, proactively problem solve, and always come to the table with a point of view • Expert user of Google and Bing Ads, with deep expertise in strategic account/campaign setup and structure, optimization techniques, platform features, and bid strategy and management • Highly analytical and comfortable working with large data sets; able to efficiently distill insights from complex and sometimes conflicting data • Experienced using MMM or MTA models to understand channel performance; comfortable navigating the nuances of different measurement types and able to draw conclusions from ambiguous data • Knowledge of on-site and off-site SEO best practices, including an understanding of technical SEO • Experienced in managing and scaling display and retargeting programs • Not on the Office of Inspector General’s List of Excluded Individuals/Entities (LEIE) Preferred: • Agency experience preferred Company: Warby Parker is a lifestyle brand that offers designer eyewear while being a socially conscious business. Founded in 2010, the company is headquartered in New York, New York, USA, with a team of 1001-5000 employees. The company is currently Public Company. Warby Parker has a track record of offering H1B sponsorships.