Role: Manager - Performance Marketing Location: Dubai, UAE Reports to: Lead - Digital Marketing Introduction: Styli is Landmark Group’s online-only fashion and lifestyle platform, built for the trendsetters of today. Since its inception in 2019, Styli has grown into a regional favorite, with 8M+ app installs and a loyal customer base across the GCC. Our name, meaning 'My Style' in Arabic, reflects our mission: empowering individuals to express themselves through fashion that fits every mood, moment, and personality. My Style, My Way. We are looking for a results-driven Performance Marketing Manager to lead and scale our paid media efforts in GCC, driving growth and efficiency across channels. This position offers the right candidate an opportunity to join an ambitious and rapidly expanding company with the possibility of continuous professional and personal development. The role is based in Dubai HQ where the mindset of trust and autonomy creates an efficiency-driven culture with significant independence to impact the position and ultimately the performance of Styli. Job Description: The ideal candidate will have a proven track record of developing data-driven campaigns that drive exceptional ROI both on a direct basis, as well as longer term brand metrics. • Plan, execute, and optimize performance marketing campaigns across, but not limited to – Google Ads, Meta, TikTok, Snapchat. • Manage end-to-end campaign setup – including audience segmentation, creative testing, bidding strategies, and budget allocation across channels & campaigns. • Develop full-funnel strategies (prospecting, remarketing, retention) to drive customer acquisition, app installs, repeat purchases, and revenue growth. • Analyze & report campaign performance, track KPIs (ROAS, CPO, CAC, LTV, CTR, CVR), and recommend data-driven optimizations & provide periodic campaign performance, forecasts, and trend data analysis. • Perform daily, monthly and quarterly budget planning and forecasting, ensuring efficient spend distribution across channels & campaign types. • Experience with tools such as Adjust, Branch, Braze, Google Analytics, Power BI. • Conduct A/B testing across creatives, ad formats, and landing pages to improve conversion rates and scale efficiencies. • Support on planning & execution of digital branding initiatives, across channels & have a full understanding of the digital branding metrics. • Work closely with internal teams (Creative, CRM, Analytics, Product) & external agency to align campaigns with brand and business goals. • Stay updated on platform trends, algorithm updates, and emerging channels to identify new growth opportunities. • Support seasonal and promotional campaign planning (Ramadan, Singles Day, White/Black November, etc.), ensuring strategies are tailored for the market. Qualification & Experience: • 5 – 8 years of experience in performance marketing ideally within retail / ecommerce in the GCC market. • Excellent analytical skills with experience using GA4, Data Studio, or other BI tools. • Strong understanding of app marketing (UA & re-engagement), attribution, and MMP platforms (Adjust, Appsflyer etc.). • Knowledge of A/B testing, audience strategies, and dynamic product ads/feeds. • Proven track record of managing multi-million AED budgets across multiple channels. • Ability to work in a fast-paced, high-growth environment with a strong focus on ROI and results. • Excellent communication skills & positive attitude. At Styli, we are committed to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. As an equal opportunities’ employer, we celebrate the unique backgrounds, perspectives, and talents of our team members. We believe that a diverse workforce drives innovation and enhances our ability to serve our customers effectively. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other legally protected status. At Styli, we are dedicated to creating an environment where everyone has the opportunity to thrive and succeed.