JOB SUMMARY The Manager of SEO Strategy is responsible for developing, implementing, and scaling a best-in-class organic search strategy for a leading global travel brand. This role will drive organic visibility across traditional search engines and emerging AI-driven discovery platforms. The manager will lead technical SEO, content optimization, and site architecture improvements to maximize organic traffic, rankings, and discoverability across multiple languages and global site versions. POSITION RESPONSIBILITIES • Develop and lead a comprehensive SEO strategy, including technical SEO, content optimization, and structured data implementation. • Conduct regular technical SEO audits, identifying and resolving site health issues such as crawl errors, page speed, duplicate content, and schema markup. • Manage site architecture, sitemaps, robots.txt, redirects, and canonicalization to ensure optimal indexing and crawlability. • Partner with content and UX teams to create and optimize landing pages based on keyword research, competitive analysis, and user intent. • Guide internal teams on SEO best practices across all digital content (web, blog, social, video). • Oversee multilingual SEO strategies to support international markets. • Monitor and manage brand inclusion in AI-driven search tools such as ChatGPT, Google's AI Overviews, Bing Copilot, and similar platforms. • Establish KPIs and reporting for visibility, accuracy, and referral traffic from AI-driven search results. • Develop strategies to optimize brand representation within AI responses and voice search platforms. • Partner with analytics teams to define and track key SEO performance metrics. • Provide executive reporting on organic visibility, AI search inclusion, keyword rankings, traffic performance, and ROI impact. • Supervise SEO specialist and external agency partners to execute tactical SEO initiatives. • Collaborate cross-functionally with brand, product, design, technology, and analytics teams to integrate SEO requirements. • Act as an internal evangelist for SEO and AI search discoverability, influencing leadership on emerging opportunities. • Stay current with industry trends, Google algorithm updates, AI search developments, and best practices. • Test and evaluate new SEO tools, platforms, and approaches to ensure the brand maintains a competitive edge. QUALIFICATIONS DEGREE TYPE: Bachelor's Degree FIELD(S) OF STUDY: Marketing, Digital Media, Web Development, Computer Science, or related field; or equivalent experience. EXPERIENCE • Minimum 5 years of experience in SEO-focused role in e-commerce environment. Travel/hospitality industry or travel agency experience preferred. COMPETENCIES & SKILLS • Knowledge of the tourism field/travel/cruise industry. • Sound knowledge of marketing fundamentals and solid decision-making skills to evaluate and decide on-site content placement and product merchandising opportunities • Strong verbal and written communication skills to write clear and concise web content. • Interpersonal and business skills to interact with all levels of team members effectively. • Highly detail oriented with organizational and time management skills to manage multiple projects simultaneously and to shift priorities according to business needs. • Ability to work effectively in a team environment. • Ability to persuade and convince others. • Ability to handle multiple assignments under great pressure and with little margin of error.