Location: Bolton Support Centre (Hybrid: 3 days in office / 2 days remote)Contract: Full-Time The Original Factory Shop has been a mainstay on UK high streets for over 50 years, offering big brands at bargain prices to local communities. We're now looking for a creative and driven Marketing Content & Social Media Executive to join our Digital & Ecommerce team at our Bolton Support Centre. This is an exciting opportunity to take a hands-on role in shaping our social media presence, customer communications, and content strategy - all while helping to drive customer engagement, footfall, traffic, and sales across our stores and online. Key Responsibilities Social Media • Create and manage content across TikTok, Facebook, Instagram, and LinkedIn • Plan, shoot, edit, and publish Reels, Stories, TikToks, and behind-the-scenes content • Manage influencer campaigns and content creator sampling • Support TikTok Shop including product uploads and campaign execution • Run paid ad campaigns across Meta and TikTok to drive ROI • Monitor and react to social trends with fresh, engaging content • Report on social performance using Sprout Social, TikTok Seller Center, and Meta tools • Coordinate store social activity with internal teams and regional managers • Educate stakeholders on social media best practices Email & CRM • Build and deploy email campaigns via Klaviyo • Execute lifecycle campaigns to support retention and loyalty • Grow email subscriber lists and ensure a strong contact strategy • Conduct A/B testing to optimise performance metrics Copywriting • Write compelling copy for emails, social posts, product listings, and web banners • Maintain the blog, writing engaging posts aligned with campaigns and seasonal content Essential About You • Proven experience managing TikTok, Facebook, and Instagram content • Skilled in short-form video creation and editing • Strong copywriting ability and content planning experience • Comfortable with social scheduling/reporting tools and CMS platforms • Excellent attention to detail and organisational skills • Confident working independently and as part of a team • Strong time management and multitasking abilities • Creative thinker with a passion for content and storytelling Desirable • Experience with TikTok Shop and paid social ad management • Email marketing and CRM experience • Retail industry or fast-paced environment background • Familiarity with Sprout Social • Confident communicator and stakeholder manager What We Offer We’re proud to offer a supportive, flexible working environment and competitive benefits, including: • 33 days holiday (inclusive of Bank Holidays) • Day off on your birthday • Hybrid working - 3 days in our Bolton Support Centre, 2 days remote • Colleague discount from your first week • Employee Assistance Programme • Free life insurance Why Join Us? This is your chance to take a lead role in shaping how customers see and engage with The Original Factory Shop. If you're a digital all-rounder with a flair for content and a results-driven mindset, we’d love to hear from you. Please click Apply to start your application. For more information about The Original Factory Shop, please go to our website at: www.tofscareers.com The Original Factory Shop is committed to equal opportunities and it welcomes applications from all who believe they fit the essential requirements of the job.