Job Purpose: Assists Marketing Manager to translate product strategies and business goals into actionable plans and tactics that generate brand awareness, increase market share, improve customer loyalty, and help sales deliver topline growth, serving customers and attracting prospects. Coordinate all marketing, communications, and sales enablement activity for one or more business segments. Effectively manage projects, processes, and resources to plan and execute, measure and report results for integrated marketing campaigns and programs that optimize media mix, tools, and channels in both traditional and eMarketing environments. Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Essential Duties and Responsibilities: · Collaborate with leaders of all business units, especially sales, to identify opportunities for sales growth and operational efficiency. · Participate in annual marketing planning and budget preparation. · Coordinate day-to-day marketing, communications, and sales enablement activity. · Own and coordinate Anchor social media activity on multiple platforms. · Maintain content on company websites, including reviewing, analyzing, and reporting search engine optimization (SEO) status. · Own the marketing mix and execute the marketing communications (marcom) plan for assigned business lines, including print ads, public relations, email campaigns, direct marketing, calling campaigns, tradeshows, social media, and other traditional and eMarketing channels. · Collaborate with product managers to segment markets, target audiences, position products and brands, develop execute campaigns, and measure and report results that deliver a strong return on investment (ROI). · Write copy and design graphics for various external and internal channels and audiences within existing brand standards and guidelines. · Provide customers with photos, artwork, graphics, copywriting and finished promotional materials for the promotion of Anchor products. · Photograph / Film of Anchor events. · Ability to design digital and print ads, emails, and other marketing collateral for custom and tent sales. · Knowledge of E-commerce methodology. · Develop mutually beneficial relationships with third party vendors, including marketing/advertising agencies, media, printers, and premium companies. · Ability to work outside of and in addition to normally scheduled hours as required, including attending 1-2 trade shows annually. · At all times, represent yourself and Anchor Industries internally and externally with an emphasis on professionalism, discipline, and urgency. · Ability and willingness to go above and beyond to provide exceptional services and creative solutions to business problems. · Operate cost-effectively and efficiently in achieving company goals and attaining department objectives. · Other duties as assigned by leaders. Education/Experience: · Associate's degree or post-high school training in design and graphics. Bachelor’s degree preferred – marketing, business, or graphic design. · Minimum two (2) years of related work experience in marketing. · Tradeshow Experience is a Plus · Proficient in WordPress / Elementor is a Must · Knowledge of E-commerce BigCommerce platform is a plus Specific Job Skills Required: · Proficient project management and above average communication skills. · Strong writing skills, design skills and verbal communication skills essential to success. · Proficient in Adobe Creative Suite (InDesign, Photoshop, and Illustrator). · Proficient in Canva. · Hands on knowledge of WordPress / Elementor web content management system. · Demonstrated expertise in emerging social media trends and applications. · Proficiency in event or trade show planning. · Ability to solve problems and deal with a variety of individuals and deadlines in a professional manner. · Must be a team player who can multi-task and manage competing priorities to consistently achieve results. · Ability to apply a creative eye while remaining loyal to the Anchor branding. Relationship and Roles: · This position will report directly to Marketing Manager. · Works closely daily with business line leaders and sales reps. · Collaborates with and interacts leaders of all business units. · Interacts with all levels of Anchor team members. · Interacts with agencies, vendors, and media. Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. · Frequently lifting 20 lbs., Occasional carrying, pushing and pulling. · Frequent sitting, Occasional standing, and walking. · Frequent gripping, pinching and fine manipulation. · Occasionally reaching below shoulder level and feeling. · Frequent close vision, hearing and speaking. Language Skills: Ability to read, analyze and interpret policies, documents, and regulations. Ability to write reports and business correspondence. Ability to effectively establish rapport, present information and respond to questions from Leaders, Customers and Co-workers. Skill and ability to meet people and listen. Good communication skills are mandatory. Mathematical Skills: Ability to calculate percentages and ratios. Reasoning Ability: Ability to solve practical problems and deal with a variety of concrete variables. Ability to interpret a variety of instructions furnished in written, oral or schedule form. Work Environment/Safety: Climate controlled environment. Machines exposed to would be typical of any office environment. Occasionally exposed to fumes or airborne particles due to manufacturing environment. The noise level in the work environment is usually moderate. Overall, no Personal Protective Equipment (PPE) is required, however in some instances, this job may require the wearing of a variety of PPE that will be provided to the employee. If PPE is necessary, the employee will be mandated to wear it. Travel Requirements: As needed. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.