Marketing Coordinator Reports to: Director of Marketing Location: Hybrid – 50% Remote, 50% Office (Domestic & International travel 1–2+ times per year) About the Role Ironmaster, a leader in premium home gym equipment, is seeking a highly motivated and detail-oriented Marketing Coordinator to assist our Director of Marketing in executing creative and results-driven marketing strategies. This role blends hands-on execution with strategic thinking, requiring a self-starter who thrives in an entrepreneurial environment and is eager to learn. Key ResponsibilitiesEcommerce & Website Administration • Assist in auditing, maintaining, and updating product listings, including descriptions, images, videos, and spec sheets. • Support the addition of new products and promotions to the website. • Help ensure accuracy, functionality, and consistency across all ecommerce content. Social Media, Email, Blog & Content Creation • Assist in developing creative assets in-house and by collaborating with AI tools, freelancers, and agencies. • Support the writing and scheduling of engaging product and promotional posts, email campaigns, and blog articles. • Help maintain the content calendar to ensure timely, coordinated campaigns. Community & Partnership Engagement • Assist in communicating with customers to support and strengthen brand relationships. • Support the building and maintenance of partnerships with industry professionals. • Help manage influencer, affiliate, ambassador, and sponsored athlete programs. Advertising & Campaigns • Assist in creating and managing paid advertising campaigns across multiple platforms. • Help develop campaign assets and track performance metrics. Project & Event Management • Support coordination with agency partners for website improvements, photoshoots (studio, product, and lifestyle), and creative projects. • Assist in planning and executing trade show exhibits, including layout design, logistics coordination, setup/breakdown, and product demonstrations. Creative & Strategic Thinking • Collaborate with the Director of Marketing to brainstorm and develop fresh, innovative ideas to elevate brand awareness and engagement. • Ensuring projects are delivered on time and to the highest quality standards. Research & Development • Research industry trends, consumer feedback, and competitor marketplace • Make recommendations for new products and product improvements • Assist in product development Qualifications & Skills • Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience). • 2+ years of marketing experience preferred. • Strong organizational and project management skills with the ability to juggle multiple priorities. • Excellent written and verbal communication skills • Familiarity with ecommerce platforms, social media management tools, and paid advertising. • Basic photography/videography skills; experience with product shoots a plus. • Proficiency with creative tools (Adobe Creative Suite, CapCut, etc.) and AI content generation. • Self-starter, detail-oriented, and accountable. Perks & Benefits • Hybrid work schedule (50% remote, 50% office) • Paid medical insurance • 401(k) with employer match • Revenue share opportunities • Domestic & international travel (1–2+ times per year) • Be part of a growing, innovative company with a collaborative team culture • Accelerate your career with hands on, real-world experience in every aspect of marketing