Job Title: Marketing Director Location: Greenville, SC (Onsite Preferred; Open to Hybrid for the Right Candidate) Type: Full-Time About TekReplay TekReplay is a leader in the refurbished Apple electronics industry, offering high-quality MacBooks, iPads, iPhones, and more at competitive prices. We sell through our own Shopify-powered website, major online marketplaces like Amazon, Walmart, and eBay, our Greenville retail store, and our rapidly growing TikTok Shop. Our mission is to deliver high-quality, affordable, and sustainable technology to consumers nationwide—while pushing innovation and excellence in every customer touchpoint. Position Overview We’re seeking a results-driven marketing leader to own and scale TekReplay’s brand and growth strategy across all channels. This is a high-impact role where you will not only lead day-to-day marketing operations but also have the freedom to build your own in-house marketing team—including content creators, designers, and digital marketers—to meet ambitious company goals. The ideal candidate thrives in a fast-paced ecommerce environment, brings a balance of creative vision and analytical thinking, and is ready to take full ownership of marketing performance from strategy to execution. Key Responsibilities Strategic Leadership & Team Development • Develop and execute a comprehensive marketing strategy that drives sales and brand awareness across TekReplay.com, our retail store, TikTok Shop, and major marketplaces. • Recruit, lead, and manage a growing marketing team, including in-house staff, freelancers, and agency partners. • Set and track KPIs, oversee the marketing budget (including ad spend), and report ROI to executive leadership. Digital & Ecommerce Marketing • Drive performance across Shopify, Amazon, Walmart, eBay, and other marketplaces through promotions, optimization, and strategic campaigns. • Implement CRO (conversion rate optimization) tactics, product merchandising, and UX improvements on TekReplay.com. • Manage paid and organic digital campaigns across Meta, Google, TikTok, email, and marketplace platforms. Content & Creative Oversight • Lead content planning and production for campaigns, promotions, social media, and retail marketing initiatives. • Oversee and/or create high-impact graphics, videos, and written content that align with brand standards. • Ensure brand consistency across all platforms and customer touchpoints. Social Media & TikTok Shop • Grow our TikTok Shop presence with short-form videos, lives, influencer partnerships, and creative campaigns. • Manage social media presence across Instagram, Facebook, TikTok, and emerging platforms. Analytics & Continuous Improvement • Track performance metrics using Google Analytics, Shopify, and marketplace dashboards. • Analyze customer feedback, competitor activity, and industry trends to refine messaging, targeting, and positioning. Qualifications • 5+ years in marketing (minimum 2 years in a leadership role), ideally in ecommerce, retail, or consumer tech. • Proven success managing multi-channel marketing strategies, budgets, and teams. • Strong knowledge of Shopify and marketplace tools (Amazon Seller Central, Walmart Marketplace, eBay). • Experience creating and managing paid ad campaigns across Meta, Google, and TikTok. • Skilled in graphic design (Adobe Creative Suite, Canva) and familiarity with content/video tools (CapCut, Final Cut, Adobe Premiere). • Strong understanding of content marketing, branding, SEO, CRO, and customer acquisition strategies. • Knowledge of TikTok trends and influencer marketing is a major plus. What We Offer • A leadership role in a high-growth ecommerce company rooted in innovation and sustainability. • Autonomy to shape marketing strategy, build a team, and drive measurable results. • Competitive salary with performance-based incentives. • Onsite collaborative environment in Greenville, SC (hybrid considered for the right candidate).