Marketing Director – CPG Healthcare 📍 Fully Onsite – Edison, NJ. NO EXCEPTIONS. Applicants MUST BE able to commute 5x/week + travel. 💼 Salary: $150,000 ✈️ 30% Domestic & International Travel A fast-growing consumer healthcare company is seeking a hands-on, business-minded Marketing Director to lead strategy and execution across digital and traditional channels. This is a fully onsite position (5 days/week) based in Edison, NJ, with regular domestic and international travel required. The ideal candidate brings a proven background in CPG healthcare or OTC products, a sharp understanding of market dynamics, and a roll-up-your-sleeves mindset. This role is built for someone who thrives on action, accountability, and making a measurable impact. 🔑 Key Responsibilities: • Develop and execute digital marketing strategies that increase sales, market share, and brand visibility. • Lead campaign execution across email, social, paid media, eCommerce, and content channels. • Oversee packaging input, branding, collateral development, and trade show strategy. • Conduct competitive and market analysis to guide messaging, positioning, and product launches. • Collaborate closely with product, sales, and executive leadership to align business goals with marketing plans. • Analyze KPIs and optimize campaign performance based on real-time data. • Travel approximately 30% to support events, market development, and team alignment. ✅ Requirements: • 8+ years of experience in marketing, with at least 3 years in a senior leadership role. • Experience in CPG healthcare, medical devices, or OTC products is required. • Proven ability to strategize and execute — must be comfortable doing the work, not just leading it. • Strong business acumen and a deep understanding of ROI-driven marketing. • Excellent communicator with the ability to lead, influence, and move fast. • Comfortable in a high-performance, fully onsite environment where accountability is key. 🎯 Cultural Fit: This role is not for the overly corporate or trend-focused. We value practical thinkers, strong communicators, and results-driven leaders. If you’re energized by building and doing — not just talking — you’ll fit right in. 💼 Benefits: • Full medical, dental, and vision insurance • 401(k) with company match • Paid time off and holidays