About The Company Applied Motion Products, Inc. is a leading provider of high-quality motion control solutions, specializing in designing, manufacturing, and distributing innovative products for industrial automation, robotics, and machinery applications. With a commitment to excellence and technological advancement, the company serves a diverse global customer base across various industries including manufacturing, aerospace, medical devices, and more. Known for its dedication to quality, reliability, and customer satisfaction, Applied Motion Products continuously invests in research and development to deliver cutting-edge solutions that meet the evolving needs of its clients. About The Role The Marketing Manager at Applied Motion Products, Inc. will play a pivotal role in shaping and executing the company's marketing strategies to enhance brand awareness and drive sales growth. This position involves developing comprehensive marketing programs that leverage digital media, trade shows, and other promotional channels to generate leads and strengthen market presence. The ideal candidate will have a proven track record in B2B marketing within the technical hardware sector, with a strong focus on digital marketing, SEO, and eCommerce strategies. They will collaborate closely with cross-functional teams including sales, web development, and product management to ensure cohesive messaging and effective campaign execution. Qualifications The successful candidate will possess a bachelor's degree in Marketing, Business, Communications, or a related field, complemented by at least five years of relevant marketing and eCommerce experience. A demonstrated history of developing and implementing successful marketing campaigns in a technical or industrial environment is essential. The candidate should have proficiency in digital marketing tools, analytics platforms, and web design fundamentals, including HTML. Certifications in digital marketing or related areas are a plus. Strong leadership skills, excellent communication abilities, and a strategic mindset are required to excel in this role. Responsibilities • Develop and implement comprehensive marketing strategies to promote the company's brand and products across various channels, including social media, email campaigns, web advertising, and industry trade shows. • Enhance the company's web presence by managing and optimizing digital content, ensuring alignment with branding and marketing goals. • Collaborate with web design, development, and content teams to improve search engine optimization (SEO), user experience (UX), and overall website performance to increase customer engagement and eCommerce sales. • Monitor and analyze website traffic and digital campaign data to assess effectiveness, identify trends, and make data-driven decisions for future initiatives. • Manage and oversee marketing campaigns, ensuring timely execution within budget constraints, and continuously seek opportunities for program improvements and innovations. • Coordinate with sales and other departments to align marketing efforts with organizational goals and product launches. • Organize and participate in customer events, trade shows, and industry conferences to promote products and foster client relationships. • Prepare and present quarterly reports on campaign performance, providing insights and recommendations to senior management. • Maintain current knowledge of industry trends, emerging digital marketing technologies, web analytics, SEO techniques, and the integration of artificial intelligence in marketing strategies. Benefits Applied Motion Products, Inc. offers a comprehensive benefits package designed to support the health, well-being, and professional growth of its employees. Benefits include competitive salary, health insurance, retirement plans, paid time off, and opportunities for ongoing training and development. The company fosters a collaborative and innovative work environment where employees are encouraged to contribute ideas and grow their careers. Additionally, employees benefit from a supportive company culture that values diversity, inclusion, and work-life balance. Equal Opportunity Applied Motion Products, Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, disability, veteran status, or any other protected characteristic as outlined by applicable laws. We believe that a diverse workforce enhances our ability to innovate and serve our global customer base effectively.