We are the company that brings a smile to children's faces. Our mission is to put a smile on 8 billion faces and we are led by our purpose to provide carefree moments to children all around the world. With our iconic Capri-Sun brand, we aim to be the best tasting, sustainable, no.1 kids' drink. We are the ideal employer for thirsty people, who think in solutions, enjoy shaping a love brand and want to grow with us. At our location in Dubai, UAE we are looking for you as: MARKETING MANAGER (m/f/x) - MIDDLE EAST & AFRICA Your Key Responsibilities Lead Marketing Strategy & Execution • Manage all marketing, innovations, and product launches across Africa & Middle East (including liaising with regulatory) • Develop and ensure execution of joint annual marketing plans with licensee partners and distributors • Align local plans with global brand positioning and ensure consistent brand execution Strategic & Annual Planning • Build 5-year strategic plans with key partners covering portfolio, pricing, media, and competition • Lead development of annual marketing plans with cross-functional input and presentation to Executive Committee • Master value chain and recipe costs to improve profitability in product mix Innovation & Portfolio Management • Oversee local innovation funnel, recipe optimization, and portfolio strategies • Adapt global packaging and claims to local regulatory and consumer requirements Retail, Channel & Media • Supervise retail audits, media pitches, and trade marketing toolkits (ATL, BTL, POSM) • Brief all media and research agencies Partner Engagement & Enablement • Motivate and guide licensee partners/distributors to stay brand-focused and growth-driven • Support sales in acquiring and onboarding new partners Events & Communication • Organize and support trade fairs, customer events, and internal brand initiatives • Ensure effective communication between marketing and field sales teams Your Profile • Completed bachelor's or master's degree in marketing / communication or comparable training • 5-10 years of professional experience in FMCG, preferably in food and beverage international company • Excellent feeling for trends in the FMCG area • Strong experience in social media and e-commerce • Enthusiasm, hands-on mentality, entrepreneurial as well as a high degree of flexibility and agility • Excellent communication and teamwork skills as well as above-average commitment • Independent, structured and quality-conscious way of working with the willingness to set new impulses • Very good written and spoken English, Arabic is a plus • Very good MS Office skills What You Can Expect • A competitive benefits package including medical insurance, annual airline ticket to home country, paid 30 days annual leave, end of service benefits • To work for a fantastic global brand in a rapidly growing international beverages company with a start-up mindset • A commitment to our sustainability: our ambition is to be the most sustainable kids drink in the world • Working for the biggest kids drink brand worldwide, being available in 120 markets • A fast-paced company, with an excellent leadership team and high growth ambitions