Marketing Manager Location: New Romney, Kent Company: Wow Tools Job Type: Full-Time About Wow Tools Wow Tools is an ambitious and fast-expanding retailer committed to providing innovative, high-performance tools that deliver exceptional value. As part of our continued growth, we are seeking a talented and motivated marketing professional to enhance our digital footprint, elevate brand visibility, and deliver measurable results across a variety of online channels. Position Summary We are seeking a Marketing Manager with a passion for digital marketing and a proven ability to deliver results. The ideal candidate will develop and execute data-driven marketing strategies across our eCommerce website, social media platforms, paid advertising campaigns, and SEO initiatives. This role offers the opportunity to make a significant impact on brand awareness, customer acquisition, and revenue growth. Key Responsibilities Retail Website Marketing & Asset Creation • Plan, coordinate, and execute online promotional campaigns and product launches. • Collaborate with the creative team to design compelling digital assets (banners, product imagery, landing pages) in line with brand identity. • Optimise product pages for maximum conversion rates (CRO) through effective copywriting, imagery, and page layout. Social Media Management • Develop and implement engaging social media content calendars across Instagram, Facebook, TikTok, and other platforms. • Create impactful posts, stories, and reels to promote products, offers, and brand stories. • Monitor engagement metrics, respond to customer interactions, and grow our social media community. Paid Advertising (PPC) • Create, manage, and optimise Google Ads campaigns (Search, Display, and Shopping). • Analyse campaign data to improve ROI and drive qualified website traffic. • Test ad creatives, targeting, and landing pages for continual performance improvements. SEO & Organic Growth • Conduct keyword research and implement on-page SEO strategies to increase search rankings. • Collaborate with content creators to produce blogs, articles, and product descriptions optimised for SEO. • Monitor SEO performance using tools such as Google Analytics, Search Console, SEMrush, or Ahrefs, and recommend actionable improvements. Qualifications • 2+ years of hands-on experience in digital marketing, preferably in eCommerce or retail. • Proficiency in Google Ads, Google Analytics, Meta Ads Manager, Canva/Adobe Creative Suite, and Shopify (or similar CMS). • Strong understanding of SEO best practices, PPC strategy, and CRO principles. • Excellent written, visual, and verbal communication skills. • Highly organised, detail-oriented, and able to manage multiple projects in a fast-paced environment. Desirable Skills • Experience with email marketing platforms (Klaviyo, Mailchimp, or similar). • Basic HTML/CSS or website editing skills. • Video editing experience for short-form content (Reels, TikTok). • Experience with influencer marketing or affiliate partnerships. What We Offer • An opportunity to join a growing brand where your ideas and creativity can make a direct impact. • A collaborative, supportive, and innovative work culture. • Competitive salary • Ongoing training and professional development opportunities.