Marketing Manager Are you ready to take full ownership of a portfolio of coffee brands and shape their future in one of the most competitive beverage markets? Can you confidently balance strategy with execution-leading a team, managing agencies, and delivering commercial results across multiple channels? Do you have the passion, creativity, and commercial sharpness to bring a brand to life in retail, ecommerce, and beyond? MacGregor Black is partnering with a global FMCG beverage brand, looking for a Marketing Manager. This is a hybrid, permanent role. As a Marketing Manager, you’ll be leading the development and execution of brand strategies across a portfolio of leading coffee brands in the UK & Ireland. This is a pivotal role, responsible for driving growth across retail, ecommerce, and foodservice channels, while ensuring exceptional brand consistency and performance. Key Responsibilities • Brand Strategy & Planning: Own and develop the strategic direction for a portfolio of coffee brands, creating annual and mid-term plans to drive growth across multiple channels. • Marketing Execution: Lead the planning and implementation of all brand marketing activities, including communications across earned, owned, and paid media. • Brand Guardianship: Act as the brand guardian, ensuring alignment with brand standards across all consumer and trade touchpoints. • Commercial & Performance Analysis: Monitor and report on brand performance and profitability; identify risks, opportunities, and adjust strategies accordingly in collaboration with commercial teams. • Retail & Ecommerce Activation: Oversee execution of trade marketing and ecommerce strategies to optimise in-store and online performance, including retail calendars and digital media plans. • Event & Campaign Management: Manage the brand’s presence at events, sponsorships, sampling initiatives, and customer-facing activations. • Cross-Functional Collaboration: Lead multi-functional teams to bring new products and innovations to market, working closely with supply chain, procurement, sales, category, and sustainability teams. • Budget Ownership: Take full responsibility for brand budgets, ensuring accurate tracking, reporting, and optimisation. • Agency & Partner Management: Manage external agencies and partners to ensure timely and on-budget delivery of marketing plans. • Private Label & Bespoke Solutions: Support the creation and delivery of bespoke brand concepts and NPD for key customers. • Team Leadership: Line manage and mentor a Brand Manager, providing guidance and support to ensure strong performance and development. What We’re Looking For • A results-driven marketer with solid experience in FMCG, particularly in food, beverage, or hot drinks. • Demonstrable line management experience and a collaborative leadership style. • Strong commercial acumen with the ability to build and analyse brand P&Ls. • Proven ability to juggle multiple projects while managing complex marketing budgets. • Skilled in brand communications across earned, owned, and paid media. • Experienced in ecommerce and digital marketing, with an understanding of direct-to-consumer strategy. • An excellent communicator with a sharp eye for creative detail, brief writing, and campaign evaluation. • A proactive, flexible and adaptable approach to work, with a willingness to travel and occasionally work outside standard hours. • A degree or professional marketing qualification is desirable but not essential. Please contact Alice Redmond for more information today.