Marketing Specialist 3 Newark, CA 6 Months Job Description: Client is seeking a results-oriented and customer-centric CRO Specialist to take ownership of and drive the conversion rate optimization strategy and roadmap for Client. In this pivotal role, you will define and execute strategies to optimize the full digital customer journey—from initial awareness to final conversion. You will be instrumental in identifying friction points, reducing bounce rates, shortening the path to purchase, and significantly increasing overall website performance through rigorous data analysis, systematic experimentation, and continuous iteration. Responsibilities: - Define, build, and manage the end-to-end execution of a comprehensive CRO strategy for each stage of the Client user journey: awareness, consideration, intent, and conversion. - Collaborate closely and proactively with Marketing, Engineering, IT, Creative, and Product teams to optimize existing landing pages and user flows, and product pages to increase engagement and drive faster decisions. - Conduct in-depth analysis and continuous monitoring of page performance and user behavior across all critical site landing pages, generating clear, data-driven hypotheses that inform strategic decisions and uncover key areas for customer journey optimization. - Drive continuous performance improvement through the development and active management of a dynamic experimentation roadmap aligned to both short-term wins and long-term strategic opportunities. - Support the definition, development, and implementation of efficient web optimization and experimentation processes that enhance overall team productivity and effectiveness. - Stay at the forefront of the latest trends and advancements in conversion rate optimization, digital marketing technologies, and user experience best practices. Qualifications: - 4-8 years of experience in CRO, UX strategy, digital marketing, or related fields. - Proven and demonstrable track record of using data and insights to drive strategic requirements, generate innovative ideas, and develop effective optimization strategies, with hands-on experience using web tools including CMS (e.g., Contentful), A/B testing platforms (e.g., Optimizely, Crazy Egg, Ninetailed), site analytics (e.g., Google Analytics), and business intelligence tools (e.g., Looker Studio, Tableau). - Adept at leading all phases of hypothesis-driven A/B testing, including experiment design, meticulous execution, and in-depth analysis of results to inform future iterations. - Solid understanding of behavioral psychology principles, user-centered design (UX) methodologies, and proven funnel optimization tactics. - Proven ability to design, execute, and interpret statically sound A/B and multivariate tests, translating data into actionable recommendations. - Strong understanding of how CRO strategies integrate with broader digital marketing efforts, including SEO, paid acquisition, and content marketing initiatives. - Excellent project management and problem-solving skills, with a proven ability to manage multiple complex projects simultaneously from initial strategic conception through to successful execution and insightful analysis. - Highly effective communication skills with the ability to clearly articulate complex strategies, present data-driven findings, and influence stakeholders across various technical and non-technical backgrounds. Must have experience presenting to Senior Leadership and/or C-Suite executives to communicate proposed testing roadmap, strategies, plans, results, and insights. - Working knowledge of front-end development (HTML/CSS/JS) and Contentful is a plus but not required. - Experience aligning CRO strategies with SEO, paid acquisition, and content marketing initiatives. Preferred Qualifications: - Background in fast-paced environments such as SaaS, e-commerce, or DTC. - Experience reducing checkout abandonment or increasing lead conversion for multi-step forms. - Knowledge of dynamic personalization capabilities and segmentation strategies based on user behavior. Purpose of this team: Responsible for managing and developing the company's online presence, driving digital marketing initiatives, and ensuring a seamless customer experience across all digital touchpoints. The team plays a crucial role in shaping Client digital presence, engaging with customers online, and ultimately driving the success of their direct-to-consumer sales model. - Reason for the request: Ownership of AB testing, conversion rate project - Interaction level with manager/team: Marketing, Engineering, IT, Creative, and Product teams. Tool vendors. - Chance for extension later? Potential for extension and/or conversion - What makes this role interesting? New marketing space. Ownership of conversing and AB testing projects. Build a program from start to finish. Exposure to strategy of Client marketing. Solo ownership. - Team Culture: Close-knit. Monthly get togethers. Shared goals and interests. Cohesive. Flexibility. - Years of Experience Required: 4-8 years - Degrees or certifications required: BA - Best vs. Average: Drive and passion for conversion rate optimization and AB testing. Good presentation skills at an executive level, directors and VPs. Good communication skills both verbal and written. - Client experience preference: No - Performance Indicators: Evaluation of soft skills, how they fit in. Execute and delivery with tests and results. Show impact in the program. Candidate Requirements 1. HTML, CSS experience 1. Optimizely experience 1. Java experience preferred