COMPANY DESCRIPTION Ei Digital (Experience-Interaction) is a full-funnel marketing agency centered on Brand Studio + Performance Marketing, delivering strategy, creative services and technology solutions to drive brands forward. We believe successful work is born from clear communication, critical thinking and nimble execution. We work in collaboration with brands to develop digital ecosystems that inspire, engage and perform. ROLE DESCRIPTION The Digital Marketing Strategist holds a digital-first mindset and is focused on ideation, problem-solving, and execution of both short and longer-term strategies that solve our clients digital marketing challenges. Strategists have a history of developing and executing successful strategic digital marketing programs. The strategist is interested in consumer behavior and new technologies bringing a unique voice and perspective to the work. In this role. You’re a strategic thinker with a deep understanding of today’s top digital marketing, CRM and DTC/eCommerce best practices. As a strategist, you are responsible for providing strategic direction, developing comprehensive marketing strategies, and managing digital marketing executions across web/CRO, CRM/email and search. Daily tasks include collaborating with cross-functional teams to execute campaigns, analyzing market trends, and ensuring effective communication of marketing initiatives across various platforms. CORE RESPONSIBILITIES Campaign Strategy and Oversight: • Partner with the account team to understand client challenges and goals, providing short and long term plans. • Lead the digital marketing team in crafting integrated, full-funnel digital marketing strategies and performance plans that build brand experiences and drive business growth for our clients online. • Define customer journeys and touchpoints to inform creative direction and content that drives audiences down the digital funnel to conversion, with a focus on data capture and activation. • Work closely with other digital marketing specialists to ensure content creation is supported by SEO/SEM optimization, social and web strategy. • Collaborate with creative leads to ensure our creative output is delivering on our strategy and is setting our clients up for success. eCommerce: • Apply and stay up-to-date on eComm best practices to help guide experience design and UX, feature enhancements, product assortment management, and tracking/analytics across digital properties with the goal of optimizing for conversion. • Partner with Digital Analytics Specialists and web experience leads to stay informed of site health and performance, monitoring KPI’s and giving recommendations to optimize conversion rate. • Oversee and support activation of key tent-pole campaigns and initiatives including implementation of DTC product launches, partnerships, Paid media campaigns and more! • Participation in real-time client “go-live” sessions and serve as subject matter expertise and tech liaison during web launches. Reporting and Insights: • Lead the execution of quarterly insights reports across our client portfolio. • Collaborate with Digital Analytics Specialists to report on and analyze campaign and evergreen metrics, providing actionable insights for optimizations and future opportunities. KEY TRAITS WE LOOK FOR • Thought leader who brings big ideas & backs them up with data • Internal partner to the account team who takes ownership • Problem solver who uses critical thinking to remove roadblocks • Effective deck builder who can deliver a well told story • Strong, client facing, communicator • Deep understanding of, and passion for digital marketing. • Analytical with the ability to translate data, insights, and business decisions into action. • Proven ability to work in a fast-paced environment. • Poise and confidence to professionally interact with all levels of leadership, internal teams and external stakeholders. • Must be able to articulate complex subject matter in a straightforward, concise, and easily digestible manner for a broad audience. • An innovative out of the box thinker excited to tackle new challenges. • Positive attitude, attention to detail, good multitasking, and ability to work autonomously. • A willing problem-solver, able to wear multiple hats in support of various disciplines across the agency. • Ability to work autonomously when necessary, while maintaining connectivity with the team and other members of the practice. • A Strategy leader, as someone bringing ideas & backing them up with data • Uses critical thinking to solve problems & remove roadblocks IDEAL EXPERIENCE • 4+ years of digital marketing experience, preferably within a digital agency working across multiple brands • Experience leading strategy, implementation and reporting on CRM-driven campaigns • Knowledge or experience working in Klaviyo or a comparable CRM platform • Experience in Shopify, Wordpress, or other comparable CMS platforms • Experience and proficiency in working with Google Analytics and other data analytics tools • Proficiency in Marketing, Marketing Strategy and Market Research • Excellent Communication skills • Experience in developing comprehensive marketing strategies and plans • Strong analytical skills and the ability to interpret data to inform marketing decisions • Bachelor's degree in Marketing, Business, Communications, or related field COMPENSATION • $45.00 - $55.00 per hour based on experience At Experience-Interaction, we are committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job. Due to the high volume of applications, only eligible or matching candidates will be contacted by us.