Reports to : Division President-Wallflower, Angels & Hurley Location: NYO Direct Reports: E-Commerce Planner, E-Commerce Coordinator (Catalog & CX) Role Overview: The Senior E-Commerce Manager is a cross-functional leader responsible for driving topline growth, customer experience., and operational excellence across Amazon, Target, Walmart and other digital retail channels. This role owns end-to-end business planning, unit forecasting, promotional strategy and reporting, while partnering closely with marketing, merchandising, operations and external agencies. Key Responsibilities: Strategic Planning & Business Growth • Lead annual and monthly planning cycles, including budget forecasting, OTB management, and sales goals • Own pricing and promotional strategy across all e-commerce channels • Analyze Amazon bulk buys, tentpole events, and Born to Run opportunities • Identify growth opportunities through ad hoc hindsight, trend, and margin analysis • Partner with marketing and digital teams to align strategies for paid media, tentpole events, and merchandising. • Develop and execute a comprehensive marketplace strategy, aligning with overall business goals. • Analyze market trends, consumer behavior and competitive landscape to identify growth opportunities. Inventory & Forecasting Planning • Lead the planning and buying process with the inventory planner, forecasting demand, and managing purchasing decisions based on data analytics and market insights. • Develop and manage unit buy plans across core categories • Maintain and optimize category-level forecasting files and inventory projections • Manage the planners weekly shipment requests and coordinate with logistics and 3PL partners • Manage the planners inventory transfers between warehouse and marketplaces (e.g., Walmart, Target dropship) • Manage the planner to ensure on-order visibility and accuracy within Extenta, including ship windows and unit cancels. • Oversee and Manage the replenishment planner/program to ensure optimal stock levels, minimizing excess inventory while preventing stockouts. • Collaborate with supply chain and logistics teams to streamline inventory processes and improve turnaround times. Performance Reporting & Insights • Produce and present weekly and monthly business recaps and dashboards • Maintain master assortment, projection and selling reports • Drive adoption and development of business intelligence tools (e.g. QlikSense) • Monitor KPIs across channels and recommend optimizations Operations & Execution • Partner with catalog and CX coordinator to ensure SKU accuracy, promotional execution, and content compliance • Escalate and resolve operational issues, including site errors and customer-impacting issues • Participate in regular meetings with retail partners, internal teams, and external agencies • Contribute to major projects including brand store launches, new reporting templates or tech integrations • Oversee the management of the site, ensuring optimal product presentation, SEO, and user experience. • Implement and monitor performance metrics to assess the effectiveness of listings and promotional campaigns. • Collaborate with marketing, merchandising, and customer service teams to create cohesive marketing plans and promotional strategies. • Work with the technology team to enhance the online shopping experience and implement new tools or features as needed. Team Leadership • Build and lead a high-performing team, providing mentorship and development opportunities to enhance team capabilities. • Foster a culture of collaboration, innovation, and accountability within the team. Qualifications: • 5-8 years of experience in e-commerce or omni-channel retail, preferably with Amazon, Target, Walmart • Proven track record in business planning, forecasting, and marketplace optimization • Highly proficient in Excel, reporting tools (QlikSense, Tableau, etc) and marketplace portals • Strong cross-functional leadership and communication skills • Detail-oriented, highly analytical, and solutions-driven • Strong analytical skills, with proficiency in data analysis tools and inventory management systems. • Proven track record of managing large-scale inventory, vendor relationships, and cross-functional teams. • Excellent communication and negotiation skills, with the ability to influence stakeholders at all levels. • Understanding of Amazon's marketplace dynamics and best practices is a plus.