Daily Tasks Performed: • Work closely with the development team to oversee the implementation , configuration and debugging of web analytics code , both on the website and Tag Management System (TMS) . Includes deployment activities in Non-Prod & Prod environments. • Develop front-end UI UX for privacy banners with opt-in & opt-out models and personalization scenarios using JavaScript . • Perform code reviews and provide feedback to ensure high-quality code. • Troubleshoot and resolve privacy-related issues . • Formulate development efforts for customer journey analysis to deliver findings, making recommendation that drive leads, customer engagement and qualified shopping visits. • Deploy A B tests and personalized experiences to improve user experience and key conversion goals using Salesforce Personalization . • Contribute to support prompts and participate in prompt engineering benchmarking experiments and to use Gen AI to manage healthy propensity score for campaigns What will this person be working on: A Martech Analytics Developer for the Cookie Tool Management project and CPPA – California Privacy Protection Agency project . Position Success Criteria (Desired) - 'WANTS' • Experience in Adobe Analytics and Adobe Launch Tag Management System ( TMS ), OneTrust Cookie tool , JavaScript , jQuery is a MUST. • Especially with Asynchronous Programming and DOM manipulation . • Experience in working on E-commerce websites using Sitecore 10.0 and Salesforce Lighting Web Components technology platforms. • Experience in end-to-end Adobe Analytics implementation supporting projects and production support using Web SDK . • Experience with privacy-enhancing technologies ( PETs ) and encryption methods . Stay up to date with the latest privacy regulations and ensure compliance. • Familiarity with privacy regulations such as GDPR , CCPA and CPRA . • Experience in auditing and debugging Adobe Analytics and third-party tags . • Worked in deploying third-party tags , including maintaining a log of active pixels vs expired tracking pixels. • Experience in integrating with Adobe Analytics APIs , real-time events , Runtime functions , and plugin IDs . • Observe Point tools , MS Office 365 , SharePoint , JIRA & Confluence . • Experience in the development of documentation , deliverables and solutions requirements for web analytics tracking and organizing cookie inventory . • Experience in developing Campaign Templates , Site-wide JavaScript and Content Zones using Salesforce Personalization . Nice to have: • Have implementation experience with Salesforce Personalization (previously Evergage ) and other TMS solution is a PLUS. • Having knowledge of OneTrust or Trained individual is a plus.