Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: Campari Group is a major player in the global branded spirits industry, and they are seeking a Media Manager to strengthen their brand presence across various paid media channels. The role involves developing and executing media initiatives, managing budgets, and collaborating with agencies to ensure effective brand communication and consumer engagement. Responsibilities: • Media Planning: In partnership with the media agency, develop a strategy fostering brand building and consumer reach on Paid Media, both digital, e.g., video/display, paid social, paid search, audio and traditional, e.g., television, OOH and Print • Propose paid media budget allocations for approval by Vice President, Marketing and Category Directors. • Brief media and digital agencies to develop brand media plans and oversee the planning, buying, and evaluation of media campaigns, inclusive of targeting/audience and channel analysis • Apply clear KPIs and campaign hygiene rules/standards, in line with global guidelines, with agencies, monitor performance and compliance on an ongoing basis, ensuring that these are upheld during the planning and execution phase • Convert learnings from ongoing campaign performance results into action plans for future campaigns, providing ongoing recommendations to agency partners as well as brand teams on how to adjust future marketing activations/budget setting • Stay up to date with the evolution of the media landscape, assessing new opportunities and defining media innovation initiatives with media agencies • Monitor on a monthly basis, our media placements adhere to DISCUS guidelines (i.e. minimum 74% of media impressions should target A21+) • Developing Channel & Data Activation Strategies: Oversee a data activation strategy across the portfolio, utilizing 1P-owned and 2P data (retail media, publisher etc.) within our brands’ audience targeting. • Develop U.S. portfolio SEM (search engine marketing), Video & Paid Social Media strategy & activation plans, from execution to reporting and learnings, in collaboration with Media Agency and Brand Teams. • Provide Support for the Senior Director: Strategy development of Campari America portfolio digital strategies & activations across paid and owned channels (including social and influencer marketing). • Establish & nurture relationships with external digital platforms and optimize paid opportunities for Campari with U.S. based industry titans (Meta, Google/YouTube, Trade Desk, Pinterest, Hulu, Spotify…etc.) • Manage local media and digital agency leads, in-line with U.S. & global agreement • Cross-channel campaign planning/management: coordinate with PR, digital engagement managers and e-commerce teams • Multi-Stakeholder Collaboration: Work in close partnership with category marketing brand teams and global media team for: briefs for global and regional brand campaign definitions and media strategy plans for global and regional brands provided by media agencies to allow for joint approval • Budget setting and agency briefing: collaborate with category marketing brand teams and digital engagement managers on briefs, budgets, reports, and results from analysis • Online "paid" content production/adaptation: coordinate with category marketing brand teams and Global House of Brands to align on paid media creative needs (e.g., content fit for platforms, vertical frames for mobile, video needs, local custom needs, beta test and learns) are being met to deliver on the intended media plan and partner test and learns. Qualifications: Required: • 6+ years of experience in media or communication planning, including hands-on digital paid media activation experience using a mix of digital channels (paid social, paid search, programmatic, video/ display, retail media) - with preference to experience in executing, managing, and reporting on media campaigns with a mix of objectives • Prior Media Agency experience required • Experience managing a wide brand portfolio • Exposure to e-commerce and retail media networks (e.g.Walmart, Kroger, Instacart, Uber Eats) • Relevant experience in FMCG, with expertise in Spirits/Beverage is a plus • Ability to work in a fast-paced, dynamic team environment • Bachelor’s degree in Business Administration, Marketing or Communications • Full knowledge of the leading digital media platforms: e.g., Google Ads, Google Analytics, Google Campaign Manager / Ad servers, Facebook Business Manager, Programmatic DSPs, Data Platforms (e.g. LiveRamp), Ad verification tools like MOAT, Double Verify) • Skilled to pull and analyze data from the leading digital platforms, driving optimization of media campaigns across platforms • Experience in 1P/2P/3P audience activation planning & acquisition (e.g. lead generation) • Excellent agency or partner management skills • Be a thought leader in the digital, media, and marketing space, being up to date on the latest channels, buying methods, ad units • Excellent verbal, written communication, and presentation skills • Result-oriented with strong commitment and ownership towards goals or targets assigned • Entrepreneurial mindset and autonomy within a collaborative environment • Strong interpersonal, communication, and influencing skills Preferred: • Digital Media certifications, nice to have Company: Gruppo Campari is an Italian distributor and retailer of beverages like wines, spirits, and soft drinks. Founded in 1860, the company is headquartered in Sesto San Giovanni, Lombardia, ITA, with a team of 1001-5000 employees. The company is currently Public Company.