About ClickTech ClickTech is a global AdTech and EdTech company empowering the next generation of digital entrepreneurs. Through our award-winning suite of advertising tools and our flagship platform ClickTech HUB, we make AI, digital marketing, and entrepreneurial education accessible to everyone — from freelancers and small business owners to agency leaders and ambitious professionals. We already support over 50,000 businesses in 135+ countries, and we’re just getting started. About the Role We’re looking for a Meta Ads Specialist to take ownership of our paid social acquisition on Meta and drive performance at serious scale. This role is all about building and optimising high-performing ad campaigns that drive subscriptions and sales for ClickTech HUB, while also testing and expanding into new paid social channels like TikTok, Snapchat, and emerging platforms. You’ll thrive here if you’re performance-obsessed, love testing new ideas, and get excited about scaling ad spend from six to seven figures while hitting strong ROI and CPA targets. You’ll work closely with our Creative Production team to develop scroll-stopping ads, collaborate with data analysts to uncover opportunities, and partner with product and marketing teams to build acquisition funnels that convert. What you'll do: Campaign Management & Optimisation: • Launch, manage, and scale high-performing paid social campaigns on Meta to drive subscription growth and sales for ClickTech HUB. • Continuously test new ad creatives, audiences, and bidding strategies to improve CPA, ROAS, and conversion rates. • Implement and monitor structured A/B and multivariate testing across campaigns and landing pages. • Monitor and verify campaign tracking to properly report on success and enable growth of Meta campaigns. Channel Expansion & Diversification • Test and launch campaigns on additional social channels (TikTok, Snapchat, YouTube Shorts, and others) as part of our paid social diversification strategy. • Research and validate new user acquisition channels through rapid experimentation and CRO tools. Market Intelligence & Insights • Monitor competitor strategies, market trends, and platform updates to stay ahead of the curve. • Analyse campaign performance data and deliver actionable insights to marketing leadership. Creative Collaboration • Work closely with the Creative Production team to develop and iterate on ad creative concepts that resonate with our target audiences. • Provide data-driven feedback on creative performance and collaborate on high-impact creative testing roadmaps. What we're looking for: • 5+ years of hands-on paid social media buying experience, with a proven track record in Meta Ads. • Experience managing monthly ad budgets of £80k–£100k+ (or equivalent in USD) with measurable ROI. • Strong analytical skills, with the ability to interpret data and translate insights into optimisation actions. • Deep knowledge of Meta Ads Manager, campaign structures, pixel/event tracking, attribution models, and creative best practices. • Experience in Meta’s campaign pixels and tracking/attribution technologies • Passion for performance marketing! You love testing, learning, and iterating quickly. • Highly self-motivated, detail-oriented, and results-driven. • Comfortable working cross-functionally in a fast-paced, high-growth SaaS/EdTech environments Bonus Points For: • Experience with TikTok Ads, Snapchat Ads, or other emerging paid social platforms. • Background in EdTech, AI tools, or subscription-based SaaS. • Familiarity with landing page testing, CRO, and funnel optimisation. • Experience working with creative teams on direct response campaigns. We realise that certain groups of people are less likely to apply for a role if they don’t meet 100% of the job requirements. To be absolutely clear: if you like the look of this job and think you could do it well please apply. What you'll get : Highlights: • a key role in one of the UK's fastest growing EdTech and AdTech platforms • a competitive salary + a performance related bonus • Flexible remote working with office options • optional 4-day work week with no drop in pay (because life's too short for burnout) • Access to premium AI tools and cutting-edge marketing tech • The opportunity to scale ad spend and performance at a global level • Work with a passionate, high-performance team obsessed with growth and innovation. Our Perks: • Flexible working hours (start as late as 11am and finish as early as 4pm) • 25 days holiday entitlement (pro-rata’d if working the 4 day week) • Buy up to 5 days additional holiday per year • Work anywhere in the world for up to 1 month at a time • Family friendly and inclusion conscious policies • Career progression and investment in personal development • Access to a Health Cash Plan and Mental Health First aiders • Salary Sacrifice Company pension scheme • Company funded social events • Company performance related bonus