Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: Yerba Madre is a pioneer in regenerative yerba mate and a leader in ready-to-drink mate beverages. As a Digital Experience Manager, you will lead the development and optimization of digital platforms, manage SEO strategies, and enhance customer engagement through digital touchpoints. Responsibilities: • Own the full digital experience roadmap: from strategic priorities to platform performance. • Manage our Shopify site and lead projects with our web agency to drive UX, speed, and conversion optimization. • Identify and implement opportunities to enhance mobile performance, backend structure, and customer journey flow. • Lead our SEO roadmap: conducting audits, prioritizing improvements, and ensuring technical and on-page excellence. • Collaborate with content, brand, and performance teams to build organic search visibility and measurable growth. • Use tools like Google Search Console, SEMrush, or Ahrefs to monitor performance and surface insights. • Own the execution and evolution of email and SMS flows using Klaviyo and Attentive: from segmentation and testing to deliverability and optimization. • Align CRM initiatives with eCommerce and performance goals, ensuring cohesive storytelling across channels. • Analyze campaign results and consumer behavior to inform testing and iteration. • Audit and evolve our digital tech stack to ensure scalability, integration, and efficiency. • Partner with internal stakeholders to prioritize platform needs and select tools that support the next phase of business growth. • Document digital systems and workflows that empower cross-team collaboration and future onboarding. • Serve as a strategic partner to teams across Growth, Performance, Brand, eCommerce, IT, and Campaigns. • Translate insights, issues, or opportunities into clear next steps, and make them happen. • Advocate for a consistent, customer-first digital experience at every stage of the journey. Qualifications: Required: • 4–6+ years experience in digital marketing, UX optimization, CRM, or eCommerce • Bachelor’s degree in business, IT, Marketing, or related field of study • Proven track record leading technical SEO strategy and execution • Hands-on experience managing Shopify, Klaviyo, Attentive, and web analytics platforms • Experience working with (and managing) web agencies or external partners • Strong understanding of UX best practices and lifecycle communications • Exceptional communication skills and project management discipline • A systems thinker with an eye for detail and a bias for action • You’re obsessed with turning insights into action and experience into conversion • You think in flows, funnels, and frameworks • You love a clean UI, a fast load time, and a tidy redirect map • You move between strategy and execution without friction, and love when the backend just works • You believe every digital touchpoint is an opportunity to improve the customer experience • You measure success in clicks, conversions, and connections Company: Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. Founded in 1996, the company is headquartered in Sebastopol, California, US, with a team of 201-500 employees. The company is currently Growth Stage.