Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: Glidewell Dental is a leader in dental technology, known for its agility and innovative solutions. They are seeking a Digital Marketing Operations Specialist to build and deliver marketing emails and web pages, evaluate business objectives, and optimize digital user experiences through effective strategies and analytics. Responsibilities: • Builds and delivers marketing emails and web pages via web development platforms, including but not limited to Adobe Experience Manager (AEM), AEM Digital Asset Manager, WordPress, Workfront, and Shopify. • Evaluates business objectives to determine effective design approach. • Designs and implements digital tagging strategies using website tag management tools. • Assesses data to deliver actionable insights that inform strategic decision-making, optimize marketing effectiveness, and enhance digital experience. • Evaluates campaign goals to design, implement, and update digital marketing content and materials, including emails and landing pages, using AEM and custom HTML/CSS. • Monitors and evaluates campaign performance to identify trends and improvement opportunities. Develops and implements digital marketing strategies to optimize digital user experience. • Identifies, diagnoses, and resolves AEM publish related issues. • Identifies ineffective digital user experiences and investigates system behavior to determine root cause. • Refines and optimizes user experience based on assessment of website performance metrics. • Researches system capabilities to provide design guidance and feedback to align system capabilities with business objectives and ensure potential system functionalities are leveraged to deliver defined outcomes. • Diagnoses and suggests toolkit capabilities with marketing teams, translating technical potential into marketing solutions. • Supports business-side functionality of digital platform integrations, ensuring proper data flow and resolving analytics and integration issues. • Collaborates with marketing teams to ensure digital work aligns with broader marketing campaigns and strategies, and web interfaces are effective for users and optimized for performance. • Collaborates with UX/design teams on functionality and goals. • Collaborates with IT team to design new capabilities and troubleshoot and support existing features. • Communicates technical requirements and constraints with non-technical teams to facilitate informed decision-making. • Determines and writes business requirements for new capabilities. • Creates and maintains documentation and training materials for digital platforms. • Develops, shares, and updates reports and dashboards. Provides strategic solutions based on reporting data to inform business decisions. • Stays updated with the latest digital trends, continuously bringing ideas on improvement or new features. • Performs other related duties and projects as business needs require, at the direction of management. Qualifications: Required: • Bachelor's degree in Computer Science, Web Development, Digital Marketing, or a related field. • Minimum five (5) years of experience in digital marketing or digital operations, with a strong focus on utilizing digital platforms, specifically content management, analytics, and email delivery for business goals. • Minimum three (3) years of experience working with Adobe Experience Manager (AEM) or a similar enterprise-level Content Management System (CMS) as a business user. • Minimum one (1) year of experience using Google Analytics, Adobe Analytics, or another analytics platform for campaign performance monitoring and data interpretation. • Experience with systems integration (e.g., Shopify, PEGA) from a user standpoint. Preferred: • Experience or proficiency with project management systems (e.g., Workfront). • WordPress experience. • Experience with email marketing system (e.g., Campaign Monitor, Marketo, Mail Chimp). • A strong portfolio demonstrating skills in optimizing digital experiences and leveraging digital tools. Company: Glidewell Dental's mission is to drive down restorative costs and expand patient access to affordable dentistry. Founded in 1970, the company is headquartered in Newport Beach, California, USA, with a team of 1001-5000 employees. The company is currently Late Stage.