Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: Grimmway Farms is one of the largest carrot and organic vegetable grower/packer/shipper in the world, dedicated to providing fresh, healthy, and safe products to communities. They are seeking an Omnichannel Social Media Manager to lead the strategy, execution, and optimization of social media initiatives connecting consumers and retail partners with their fresh produce categories. Responsibilities: • Lead the strategy, execution, and optimization of social media initiatives that connect consumers, shoppers, and retail partners with fresh produce categories. • Develop and execute omnichannel strategies across B2C and B2B audiences. • Support brand storytelling and commercial objectives such as product launches and retail promotions. • Collaborate with internal teams and agencies on content strategy and creative development. • Partner cross-functionally across category marketing, sales, eCommerce, and external stakeholders. • Translate data into insights and influence senior leadership. Qualifications: Required: • Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. • 5+ years of experience in social media marketing, with a proven track record of developing and executing omnichannel strategies across B2C and B2B audiences. • Expertise in organic and paid social media, influencer marketing, and platform-specific best practices (e.g., Meta, TikTok, LinkedIn, YouTube, Pinterest). • Demonstrated experience supporting both brand storytelling and commercial objectives (e.g., product launches, retail promotions, demand generation). • Proficient in social analytics and tools such as Sprout Social, Meta Business Suite, Google Analytics or similar. • Strong content strategy and creative development skills with the ability to brief and collaborate with internal teams and agencies. • Highly collaborative with the ability to partner cross-functionally across category marketing, sales, eCommerce, and external stakeholders. • Excellent communication and presentation skills; able to translate data into insights and influence senior leadership. • Self-starter with a growth mindset and ability to adapt to evolving digital and retail landscapes. • A valid driver’s license with a clean DMV driving record. • Pass pre-placement drug/alcohol screen and background check. Company: Grimmway Farms grows, produces, and supplies carrots and potatoes to customers. Founded in 1969, headquartered in Bakersfield, California, USA, team size 5001-10000 employees, currently Late Stage.