Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: Choice Hotels International is a hospitality franchisor that provides businesses and travelers with a range of lodging options. They are seeking a Digital Analytics Manager to analyze digital performance data, create reports, and provide insights that drive revenue growth across digital channels. Responsibilities: • Analyze digital performance data using Adobe Analytics to uncover insights and trends that drive business decisions. • Create and maintain dashboards and reports to track key performance indicators for e-commerce, digital marketing, IT, and loyalty. • Provide actionable insights to drive guest acquisition, retention, and revenue growth across digital channels. • Support and help understand A/B and multivariate testing strategies aimed at improving user engagement, conversion rates, and overall digital experience. • Partner with digital product owners and UX teams to deliver test ideation and areas of opportunity based on data-backed insights. • Utilize Adobe Launch/Tags for efficient tag management across digital properties. • Collaborate with developers to ensure accurate and consistent tracking across web and mobile platforms. • Define and maintain data governance standards for the digital analytics ecosystem. • Ensure data accuracy and integrity through rigorous QA processes for analytics and tracking implementations. • Identify and resolve friction points in the digital booking journey, enhancing the experience for Choice Hotels' guests. • Conduct funnel analysis and recommend strategies to optimize conversion paths. • Track and analyze the performance of digital marketing campaigns, providing insights to optimize future initiatives. • Collaborate with team members internally and externally to foster a culture of learning and continuous improvement. • Lead stakeholder training sessions to enhance proficiency in analytics tools and methodologies. • Keep up to date with emerging analytics technologies and methodologies to ensure Choice Hotels remains at the forefront of digital analytics innovation. Qualifications: Required: • Bachelor’s degree or relevant experience required. Ideal fields of study include Business Analytics and Management, Statistics, Data Science and/or Computer Science or Information Systems. • At least 5+ years’ experience in fields such as Digital Marketing, Web Analytics, A/B Testing, Business Intelligence and/or E-Commerce • Proficient in Microsoft Outlook, Excel and PowerPoint • Proficient in tools such as Adobe Analytics (including report suite implementation and configuration), Adobe Target, Adobe Launch/Tags (JavaScript experience preferred), Quantum Metric, Google Analytics, data visualization platforms (e.g., Tableau, Power BI), with additional experience in SQL being a plus. • Strong problem-solving skills with the ability to identify issues, develop solutions, and implement data-driven strategies. • Technical proficiency with a solid understanding of tag management and implementation. • A strategic and analytical mindset, capable of interpreting complex data sets and translating them into insights. • Proven ability to collaborate across teams, mentor colleagues, and communicate insights effectively to both technical and non-technical stakeholders. Company: Choice Hotels International is a hospitality franchisor that provides businesses and travelers with a range of lodging options. Founded in 1941, headquartered in Rockville, Maryland, USA, team size 1001-5000 employees, currently Public Company.