Responsibilities The North America Go-to-Market team is responsible for bringing priority global products to market and driving their adoption and growth in the region. We are looking for an experienced Go-to-Market Lead who will define and execute strategies for scaling adoption of one or more high-impact advertising solutions, creating tailored approaches for different client segments. This role will partner closely with cross-functional teams to ensure successful launches, ongoing adoption, and measurable business impact. This is an individual contributor role. Responsibilities - Identify opportunities to drive adoption of TikTok ad products that enhance the native experience and meet client objectives. - Define the Go-to-Market and sales enablement strategy, manage the product lifecycle end-to-end, and collaborate with cross-functional teams to deliver effective training, marketing, operational processes, and demand-generation efforts. - Analyze market trends, diagnose business challenges, identify client needs, and develop both short- and long-term strategies to grow adoption and revenue. - Lead alignment and execution across key stakeholders to deliver on Go-to-Market priorities. - Partner with global product teams, vertical activation teams, centers of excellence, business marketing, learning & development, and other stakeholders to ensure market readiness and ongoing product success. Qualifications Minimum Qualifications - 7+ years of direct experience in product marketing, strategy & operations, or a related field, with a proven track record of managing the go-to-market strategy of a product or portfolio of products from early testing through launch and sustained growth. - 5+ years of experience in performance advertising. Preferred Qualifications - Strong track record of influencing product teams, executive leadership, and cross-functional partners. - Demonstrated adaptability and ability to thrive in fast-paced or startup-like environments. - Comfortable engaging with both technical and business stakeholders at all levels. - Excellent problem-solving skills with the ability to define challenges and propose effective solutions. - Quick learner with strong judgment, creativity, and strategic thinking. - Outstanding documentation, presentation, communication, organizational, and analytical skills, with experience applying them in cross-functional and global contexts. About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request Job Information 【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $121600 - $232645 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 1. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and 1. Exercising sound judgment.