Are you a communications planner who thrives where brand strategy meets shopper behavior? We’re looking for an Omnichannel Engagement Strategist to craft insight-driven communications plans that span the full path to purchase from in-store moments to digital shelves and ecommerce platforms. This role focuses on creating insight-driven communication plans that guide consumers across the full path to purchase, from in-store activations to ecommerce platforms. Ideal candidates will bring experience developing shopper strategies for CPG brands, a deep understanding of both physical and digital retail environments, and the ability to work seamlessly across internal teams. What You’ll Do: • Lead integrated shopper communication planning from awareness to conversion • Map omnichannel journeys across digital, social, in-store, and ecommerce • Use syndicated data and research to uncover behavioral insights • Customize strategies for key retailers like Walmart, Target, Kroger, and Amazon • Write inspiring creative briefs and collaborate across teams to bring them to life • Support agency-level communications and PR efforts through case studies and strategic narratives • Provide mentorship and elevate strategic thinking across the department • Define KPIs and optimize campaign performance in collaboration with analytics Qualifications: • 5–7 years of experience in communications planning, shopper marketing, or brand strategy (agency preferred) • Strong knowledge of CPG and retail environments (in-store and digital) • Experience with ecommerce, digital retail media, and path-to-purchase strategy • Proficiency with syndicated tools like Nielsen, IRI, and Numerator • Excellent presentation and storytelling skills • Collaborative mindset and ability to thrive in a fast-paced hybrid team • Bachelor’s degree in Marketing, Communications, or related field (advanced degree a plus) • Willingness to travel up to 25% for client meetings and key engagements Travel: Occasional (up to 25%) Compensation: Up to $115,000/year Final compensation will be based on factors such as geographic location, skills, and relevant experience. Apply now and help shape how brands show up across every moment that matters! #OmnichannelMarketing #CommunicationsStrategy #CPGJobs