Job Title Optimisation Coordinator Location Asda House Employment Type Full time Contract Type Permanent Hours Per Week 37.5 Salary Competitive salary plus benefits. Category Data Science Closing Date 14 August 2025 “Find your role”. As a Optimisation Coordinator working within the UX & Optimisation team, you will be responsible for developing, executing and evaluating AB tests and scaling our personalisation offering through Dynamic Yield on George.com. You will work alongside trading, merchandising and product teams to improve website performance and customer experience using a mix of qualitative and quantitative research to drive continuous improvement. We are looking for someone who will help champion best practices and build a strong culture of experimentation. • Assist with developing a roadmap of AB tests that support the George.com strategy and objectives. • Lead on the prioritisation of roadmap items, using a bespoke framework and a variety of data points. • Work with Product to strengthen our personalisation offering through enhanced recommendations and customised content. • Manage projects across both short and long term to improve the customer experience, monitoring core website metrics on a daily basis. • Be the champion for experimentation and personalisation within the ecommerce function, regularly reporting on programme performance. “Let's Find Out About You.” • Experience in experimentation in a large-scale ecommerce environment • A background in analytics and solid understanding of customer success metrics • Agency relationship management experience • Strong communication and stakeholder management skills • An understanding and experience in website personalisation is desirable • A flexible, confident and tenacious attitude with strong influencing skills. Everything you'll love To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices.Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots. You Will Also Get An Excellent Benefits Package Including • Discretionary company bonus • Company pension up to 7% matched • 15% colleague discount in store and online • Free access to wellbeing services such as Wagestream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas. • Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated • Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments. We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves