You will be working for the fast-growing womenswear brand Sisters & Seekers within a creative and visionary team, all striving towards taking the brand to the next level. We are based near Chester but have a global reach with customers all over the world. We are a vibrant team full of passion, energy, and innovation. Want to see for yourself? Check our TikTok for some insight into the brand and the people that work here. 🎬 https://www.tiktok.com/@sistersandseekers?lang=en We are searching for an experienced individual who is looking for an opportunity to shape and scale paid media within a fast-paced fashion brand. If you have excellent skills in analytics, leadership, an eye for detail & excellent paid media understanding, we want to hear from you! About The Role As the Paid Media Lead at Sisters and Seekers, you will be responsible for developing, managing, and optimising all paid digital campaigns across multiple channels. You’ll play a critical role in shaping customer acquisition, retention, and overall revenue growth, while ensuring campaigns align with brand direction and deliver measurable ROI. Key Responsibilities Own the paid media strategy across all channels (Meta, Google, TikTok, Pinterest, YouTube and emerging platforms). Plan, execute, and optimize campaigns to achieve KPIs (ROAS, CPA, LTV, traffic, conversions). Manage and forecast paid media budgets, ensuring efficient spend allocation and maximised ROI. Oversee creative briefing and testing, ensuring assets are tailored to platform and audience whilst remaining in line with brand creative & standards. Lead data-driven decision making by tracking, analysing, and reporting on campaign performance to Senior Management. Identify and test new growth opportunities, including channel diversification and new customer targeting/audience expansion. Collaborate with CRM, brand, and merchandising teams to deliver an integrated marketing strategy. Stay ahead of industry trends, platform updates, and competitor activity to inform strategy and paid media-specific content briefs. Manage and maintain relationships with any media agencies, partners, and platform representatives where applicable. Skills & Experience 4+ years experience in paid media, ideally within eCommerce (fashion experience is a plus!). Proven track record of scaling digital ad campaigns across multiple markets including international. Strong analytical skills with advanced knowledge of attribution, tracking, and reporting tools (Google Analytics, GA4, Meta Ads Manager, Google Ads, etc). Experience managing budgets and delivering measurable results. A creative & innovative thinker with strong understanding of ad creative best practices for fashion and lifestyle brands. Excellent project management and communication skills. A data-driven mindset with the ability to balance analytical rigor with brand storytelling. 👖 Industry: A leading womenswear fashion ecommerce company based near Chester. We began in 2017 from a back garden shed in Wrexham and have grown to be one of the most up and coming brands in this space within the UK. 💒Company size: 70+ Friendly and welcoming, we are a team & community of like-minded individuals that still maintain the close-knit feel of a smaller company. 🖥️ 2-3 Stage Interview Initial screening interview call If shortlisted, you will be invited to an in-person interview/introduction morning at our HQ We also offer: 30% off all products for you & family. 20 days Holiday + Bank Holidays. Gifted additional holidays (your Birthday and an additional day off at Christmas). Flexible start & finish scheme (7-10am arrival, 3-6pm finish time). Free on-site parking & EV charge points. Medical Cash Plan. Employer Pension Scheme. Career progression, masterclasses and personal development plans. Fun, close-knit and energetic team culture. Collaborative and creative culture where your ideas drive impact. Apple Mac or Microsoft Hardware. Competitive salary