Description Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We’re shifting the agency paradigm by putting client success ahead of our own. We’ve been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Casamigos, Red Bull, Verizon, Sweetgreen, Funkio (and many more). Job Summary The Paid Media Manager is responsible for managing Hawke Media’s paid media marketing efforts to promote Hawke to prospective clients and generate new leads and clients for the agency. Their ultimate objective is to grow and scale our paid media accounts by driving low costs per lead and client acquisition cost while increasing paid media spend. This includes the ongoing optimization of campaigns, conducting audience insights analysis, developing new buyer personas and constant creative testing to reach new prospective clients, developing custom/multivariate audiences and lookalike audiences to advance prospects in our target audience through customer acquisition funnel, crafting ad copy to align with audience targeting, and identifying new opportunities to grow the brand through various media platforms. This role will also work closely with the Hawke inbound marketing team to align all paid media campaign efforts with all marketing channels and optimize the paid media budget. They should demonstrate excellent critical thinking and communication skills along with strong proficiency in paid media platforms to evaluate the most efficient and effective paid media solutions to achieve our client acquisition objectives. • MUST HAVE BOTH PAID SEARCH AND PAID SOCIAL EXPERIENCE TO BE CONSIDERED • Qualifications Job Duties: • Plan, manage and optimize Paid Search campaigns for Hawke Media on Google, Bing, etc. and identify other search engine marketing opportunities to generate new business for Hawke. • Plan, manage and optimize Paid Social campaigns for Hawke Media on Facebook, Instagram, LinkedIn, TikTok and Twitter and identify other paid social media marketing opportunities to generate new business for Hawke. • Conducting audience insights analysis, developing buyer personas, and creating custom audiences for remarketing and lookalike audiences to reach Hawke’s target customer and cater ad copy and creative to each audience. • Craft appropriate and engaging ad copy for campaigns at each stage of the marketing funnel. Assure ad messaging, landing page content, and campaign creative components are all aligned and optimized. • Ability to diagnose target audience and consumer trends via analysis in Facebook Analytics and Google Analytics based on audience, placement, demographic, device, and performance breakdowns. • Communicate with the EVP of Growth on a regular basis to report on campaigns and overall account health and provide recommendations to enhance performance. • Prepare A/B tests across campaign variables (e.g. ads, landing pages, bidding) to reach the best results at the lowest cost. Applying the correct campaign objectives, budget, bids, and optimization for ad delivery for prospecting and remarketing campaigns that will drive outcomes at the lowest cost. • Run A/B tests and landing page tests under campaigns with a clear objective in terms of measurement and next steps after concluding the test. • Analyze performance data and optimize campaigns to ensure they consistently deliver high-quality traffic to our website while maintaining a strong cost per lead. • Stay informed with paid media industry best practices, new trends and technologies, and platform updates - implement new strategies to improve account performance. • Collaborate with and support other members of both the inbound marketing team to ensure all efforts are aligned and media budget and media mix are producing synergies. Ensuring that Hawke’s lead generation funnel is cohesive and cogent. Qualifications: • Bachelor’s degree in marketing, management, economics, or statistics is preferred • At least 3 years of Facebook/Instagram marketing and paid social experience is Required • At least 3 years of Google Adsand paid search experience is required • Google Analytics certification required • Proven track record of success in a previous paid media role, with quantifiable results to demonstrate success. • Strong verbal and written communication. • Excellent writing and creative content skills • Ability to work both independently and in a team environment. • Superior time management skills, including the ability to handle multiple campaigns, projects and ongoing operational tasks, while effectively managing changing internal priorities • Embraces and respects new ideas, opinions, and ideologies, and encourages collaboration. What We Offer • Competitive base salary • Equity participation in select transactions. • Health, dental, vision, and 401(k) with company match. • A results-driven, entrepreneurial culture with high visibility to the CEO