Job Description TLF’s Digital Marketing Specialist will drive brand awareness and sales through customer acquisition strategies for www.TLFapparel.com and TLF’s custom app. As an expert in digital media advertising and buying, D2C lifecycle marketing, and conversion optimization, you will use your expert knowledge in web, marketing, branding, and media buying strategies via organic and paid search, social, display, programmatic, PPC, and SEO/SEM, SMS/MMS, email, web and app push’s, flows and campaigns to leverage best practice digital marketing and growth-hacking techniques. This position will be responsible for daily/weekly/monthly campaign development, media buying, implementation, management, and optimization for all marketing initiatives with a primary focus on meeting the companies ROAS/ROI goals and revenue forecasts per channel; while reporting the corresponding data and KPI’s for these initiatives to the marketing department, leadership, and CEO on a daily/weekly/monthly/quarterly/ and annual basis. Job Description (Including But Not Limited To The Below) POSITION ROLES & RESPONSIBILITIES: • Responsible for the day-to-day internal project planning, management, and scheduling of all digital marketing programs from conceptual development, campaign build-out, media buying, through program delivery (publishing all digital marketing content in each platform) from top of funnel to bottom of funnel. • Responsible for developing and executing well-thought-out digital marketing plans and creative content, including landing pages, sign-up forms, customer data capturing, content marketing, SEO, video and image campaigns, copy, and CTA’s. • Responsible for the development, management, and execution of a 7-figure annual advertising budget (operated with no less than a $350k a month digital marketing spend and budget). • Create, implement, track, analyze, and optimize large-scale complex paid advertising campaigns on Google, Facebook, Instagram, TikTok, X (Twitter), YouTube, Bing, Yahoo, and Criteo from top of funnel to bottom of funnel. • Create, implement, track, analyze, and optimize large-scale, complex digital marketing flows for Klaviyo email, SMS/MMS, web, and app push marketing, as well as retargeting from the top of the funnel to the bottom of the funnel. • Create, implement, track, analyze, and optimize large-scale complex digital marketing for all paid search (Google, Bing, Yahoo), • Expert in Meta Shopping, TikTok Shopping, X (Twitter) Shopping, Pinterest Shopping, and catalog feeds and management. • Expert in top of funnel to bottom of funnel for traffic, prospecting, acquisition, and retargeting, and ad spend management processes, including daily reporting, performance analysis, bid, and ROAS optimization. • Track and provide reports on all marketing KPI’s, including lead conversion and ROAS/ROI of all marketing programs • Manage, track, analyze, and optimize Google Search Console, SEMrush, and Triple Whale, reporting, research, platform auditing, and KPI management • Expert in setting up, maintaining, optimizing, reporting, and tracking data across all areas of G4 • Expert in GTM pixel/tag management (Google Tag Manager) and implementation on all platforms and TLFapparel.com, as well as mapping of 1st party data for media usage and audience segmentation, and analyzing 1st and third party attribution for reporting and attribution accuracy • Strategize, manage, and implement audits, ongoing keyword analysis, research and optimization, competitive analysis and benchmarking, on-site and off-site marketing, and affiliate implementation and optimization strategies, and back-link strategies. • Responsible for creating storylines, copy, CTA’s, and subject lines; developing and optimizing audiences and LALs, audience segmentation, and overall strategy behind all digital campaigns using analytics and strong narratives and assets that bring to life the company’s brand voice and messaging. • Create project briefs and execute strategies, working in harmony with creative designers and video production teams to develop and deploy all digital marketing campaigns, strategies, and content/assets, while developing timelines and ensuring the overall quality of the creative output. • Work daily and proactively with the TLF’s video production and graphic design creative teams to ensure next-level content and assets for all advertising, across all platforms. • Create and deliver weekly, monthly, and quarterly reporting on campaign performance QUALIFICATIONS / SKILLS / REQUIREMENTS: • Bachelor’s Degree in Marketing or a related field • Must have managed and personally published, executed, and optimized a 7-figure annual budget for digital platforms (including but not limited to FB, IG, TikTok, YouTube, Google, Bing, Yahoo, X(Twitter), and operated with no less than a $350k a month digital marketing spend and budget within the last 2 years • Must have 5 years of experience in e-commerce marketing and paid social, digital advertising, and SEO/SEM/PPC • Must have 5 years of experience with apps and tools (such as Google Analytics, Google Search Console, Google Trends, Google Tag Manager, SEMrush, Triple Whale, Shopify, etc) • Certified in Google Analytics and Google Adwords • Must have no less than 3 years of recent experience in D2C consumer marketing, full funnel optimization • Strong experience using Google Search Console, Google Trends • Strong experience with bid management tools • Strong Experience with A/B and multivariate experiments • Up-to-date with the latest trends and best practices in SEO and SEM, search engine algorithms, and the use of AI and ChatGTP • Excellent understanding of pixel implementation and tracking UTM's • Expert skills with Microsoft Excel (must be comfortable analyzing large quantities of data utilizing advanced Excel formulas) • Experience with creative design and Web Design, UX/UI, Photoshop, Illustrator, and video production • Strong quantitative, analytical, and problem-solving skills • Proven record of business analysis-driven and fact-based decision-making • Highly productive and efficient with excellent time-management skills • Strong attention to detail, excellent organization skills, and ability to manage multiple projects/responsibilities through completion with minimal supervision • Excellent verbal and written communication skills, including the ability to influence and persuade others with diplomacy and tact Company Description TLF was established in 2012 as a premium athletic and lifestyle apparel brand, pioneering a new category of Gym-To-Street® Wear products engineered for your toughest training sessions, designed to carry you through the rest of your day for wherever life takes you. Our mission is to provide products designed to push the limits of innovation and human performance to the highest possible level via fit, wearability, and functionality while simultaneously providing an exclusive sense of style and unparalleled quality. Our products are distributed and sold globally direct to consumers via TLFapparel.com and our TLF App. Join our team and work in a fun, fast-paced, energetic environment with endless potential for individual and professional career growth. Our company culture does not micromanage its team members. Instead, we thrive on empowering people to be self-motivated professionals who challenge themselves to work harder, smarter, and more efficiently as individuals and as part of a team. This winning formula creates a culture that inspires individuals and team members to continually set new and unprecedented goals that will continue to drive TLF to become a global leader in Gym-To-Street® Wear. What are you waiting for? Join the TLF “FAM“ and create a lasting career that will never feel like a job but instead like you are fulfilling a passion that will make history! Let’s REDEFINE IMPOSSIBLE® and TAKE LIFE FURTHER® together. BENEFITS (for full-time employees only): • Medical (80% Employer Paid - All coverage tiers) • Dental (80% Employer Paid - All coverage tiers) • Vision • 401k • A free gym membership to TLF’s state-of-the-art gym (aka TLF TRAINING LAB®) • Chill, refuel, and recharge in our awesome employee lounge (unlimited coffee and tea) • PS5 stations for gamers • A monthly product allowance ($100) for our premium Gym-To-Street® Wear • Continued education programs & training • Employee team-building events TIME OFF BENEFITS (for full-time EXEMPT employees only): Vacation: 2 weeks a year (accrued at a rate of 3.08 per pay period) Sick Days: 6 days a year (accrued at a rate of 1.85 per pay period) Personal Days (PTO’s) 4 days a year (1 day accrued every quarter) 10 Paid Holidays 1 Floating Holiday (a day of your choosing) TIME OFF BENEFITS (for full-time NONEXEMPT employees only): • Vacation: 2 weeks a year (0.04167) per hr. worked • Sick Days: 6 days a year (1.85 hours accrued per pay period) • Personal Days: 4 days a year (1 day accrued per quarter) • 10 Paid Holidays • 1 Floating Holiday (a day of your choosing) PART-TIME/INTERN BENEFITS: TLF is an equal-opportunity employer. We value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. TLF was established in 2012 as a premium athletic and lifestyle apparel brand, pioneering a new category of Gym-To-Street® Wear products engineered for your toughest training sessions, designed to carry you through the rest of your day for wherever life takes you. Our mission is to provide products designed to push the limits of innovation and human performance to the highest possible level via fit, wearability, and functionality while simultaneously providing an exclusive sense of style and unparalleled quality. Our products are distributed and sold globally direct to consumers via TLFapparel.com and our TLF App. Join our team and work in a fun, fast-paced, energetic environment with endless potential for individual and professional career growth. Our company culture does not micromanage its team members. Instead, we thrive on empowering people to be self-motivated professionals who challenge themselves to work harder, smarter, and more efficiently as individuals and as part of a team. This winning formula creates a culture that inspires individuals and team members to continually set new and unprecedented goals that will continue to drive TLF to become a global leader in Gym-To-Street® Wear. What are you waiting for? Join the TLF “FAM“ and create a lasting career that will never feel like a job but instead like you are fulfilling a passion that will make history! Let’s REDEFINE IMPOSSIBLE® and TAKE LIFE FURTHER® together. BENEFITS (for full-time employees only): - Medical (80% Employer Paid - All coverage tiers) - Dental (80% Employer Paid - All coverage tiers) - Vision - 401k - A free gym membership to TLF’s state-of-the-art gym (aka TLF TRAINING LAB®) - Chill, refuel, and recharge in our awesome employee lounge (unlimited coffee and tea) - PS5 stations for gamers - A monthly product allowance ($100) for our premium Gym-To-Street® Wear - Continued education programs & training - Employee team-building events TIME OFF BENEFITS (for full-time EXEMPT employees only): Vacation: 2 weeks a year (accrued at a rate of 3.08 per pay period) Sick Days: 6 days a year (accrued at a rate of 1.85 per pay period) Personal Days (PTO’s) 4 days a year (1 day accrued every quarter) 10 Paid Holidays 1 Floating Holiday (a day of your choosing) TIME OFF BENEFITS (for full-time NONEXEMPT employees only): - Vacation: 2 weeks a year (0.04167) per hr. worked - Sick Days: 6 days a year (1.85 hours accrued per pay period) - Personal Days: 4 days a year (1 day accrued per quarter) - 10 Paid Holidays - 1 Floating Holiday (a day of your choosing) PART-TIME/INTERN BENEFITS: TLF is an equal-opportunity employer. We value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.