Join a growing premium lifestyle brand and take ownership of paid performance marketing, optimising campaigns, driving growth, and shaping our digital advertising strategy. About Charles & Ivy Charles & Ivy is the UK’s leading composite fencing and decorative screens brand. Our products are weather-proof, UV and mould resistant, low maintenance and backed by a long warranty. Based in Manchester, we run our own delivery fleet. Our aesthetic is modern yet timeless. We’re scaling our in-house capability and looking for a talented Performance Marketing Lead to help evolve our paid strategy. About the Role Charles & Ivy is looking for a commercially minded Performance Marketing Manager to lead and optimise our digital media performance across key channels and agency partners. This is a hybrid strategic and hands-on role, ideal for someone who can collaborate across teams, manage agency output, and bring a data-led lens to weekly trading conversations. You’ll work closely with our agency and in-house teams to deliver measurable growth and scale our paid media efforts with precision and creativity. Key Responsibilities ·      Owns and manages paid media performance across key platforms (Google, Meta, TikTok, Pinterest), ensuring ROAS and acquisition targets are met ·      Lead agency partnerships: briefing, reviewing, and challenging performance with confidence and authority ·      Weekly and monthly reporting: Analyse performance, translate insight into action, and communicate results clearly to senior stakeholders ·      Develop media plans in line with trading calendars, product priorities, and seasonal moments ·      Collaborate with Creative and Content teams to test, refine, and launch effective campaign assets ·      Spot opportunities in new platforms, formats, and audience segments and run structured tests ·      Own media budgets across channels, adjusting allocation based on real-time data ·      Monitor and report on key performance metrics including ROAS, CPA, MER, CAC, and attribution patterns ·      Contribute to broader growth strategy conversations, surfacing insights on acquisition, retention, and market trends Requirements ·      3–5+ years in performance marketing, ideally in a consumer brand or e-commerce environment ·      Strong grasp of paid media platforms and attribution (Google Ads, Meta, Pinterest, TikTok, Google Analytics, Looker Studio) ·      Experience managing agencies or external partners and holding them to performance ·      Comfortable with data, spreadsheets, and translating metrics into commercial decisions ·      Excellent communication skills — clear, confident, and credible with internal stakeholders ·      Strong attention to detail and a proactive, problem-solving mindset ·      Experience with Shopify or similar eCommerce platforms is a plus Nice to Have • Experience in e-commerce, particularly within a high value / luxury product area and / or home & garden sector. • Certification in Google Ads, Meta Blueprint, or other relevant platforms. • Client-side experience working with an agency • Understanding of full channel mix (other than Paid) • Experience working with Shopify website What We Offer \-         A role with autonomy and clear development path \-         Collaborative team with strong in-house creative and marketing capability \-         Hybrid working from our Altrincham Showroom \-         Staff discounts and learning opportunities \-         Team activities Location Altrincham Salary Dependent on experience.