Position Overview Typhur is seeking an experienced Paid Search Manager to own and scale our performance marketing strategy across Google Ads, Microsoft Ads, & programmatic display. You’ll be responsible for full-funnel campaign execution, optimization, and reporting, ensuring we maximize ROI and drive profitable growth through search. This role is ideal for someone who’s hands-on, analytical, and deeply familiar with the nuances of paid search for eCommerce. Key Responsibilities • Lead and optimize paid search campaigns across multiple platforms (Google Ads, Bing, etc.), ensuring performance meets business objectives. • Manage campaign structure, keywords, ad copy, audience targeting, bidding strategies, and budgets. • Drive efficiency and ROI through continuous testing, real-time optimization, and performance analysis. • Collaborate with creative, web, and analytics teams to align paid search with landing page and CRO strategies. • Analyze performance data and customer behavior to surface insights and opportunities. • Build and deliver clear reporting, forecasts, and recommendations in partnership with BI and Finance. • Ensure that insights from paid search campaigns are integrated into broader marketing strategies, and collaborate on improving conversion rates, landing page performance, and user experience. • Stay up-to-date with the latest trends in paid search and digital marketing technologies. • Identify new opportunities, tools, and methodologies that can be implemented to drive better campaign performance. Qualifications Required • 5+ years of experience in paid search in e-commerce or agency focused on B2C. • Deep understanding of the technical aspects of SEM & programmatic display, across marketing platforms, data pipelines, tracking and tagging, analytics, and attribution. • Experience managing and optimizing $1M+ budgets. • Proven success in scaling and optimizing eCommerce paid search accounts with ROAS and CAC targets. • Demonstrated ability to analyze and interpret data, utilizing proficiency in Excel and analytical dashboarding tools. Experience with Python and SQL is a plus. • Familiarity with feed management, attribution modeling, and A/B testing methodology. • Excellent communication and documentation skills; able to clearly convey strategy and performance to leadership. • Self-motivated and highly organized; able to work independently in a fast-paced, cross-functional team environment.