Company Description We help brands make BOLD MOVES Nowadays, brands want rapid, spectacular growth and they expect media to deliver it. Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.” Now we hear “Take me from 4th to 1st in my category” “Help me grow 10% in a market declining 10%” “Make me the most loved brand in my industry” These are huge asks of media, that can’t be met through tweaking the media plan of two years ago. Decades of advertising research prove that without a big change, large brands stay large and small brands stay small. This is why Zenith help brands make BOLD MOVES. Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers. Bold moves are backed up with a solid forecast - they are a better path to growth. Bold moves build a partnership - we believe in this approach so much we link our growth to your success. Bold Moves bring bigger ROI This approach works for our clients, our people and consumers - it’s why we are recognised as the UK’s best media agency. Our Commitment At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective.We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency. Overview The Team • Working in the social team you will be a part of a 10-strong UK network, alongside our offshore team based in India. • Our team is split into three product areas, this Account Director role is working across our Content & Customer clients, looking after Sports, Cinema & Entertainment launches - both across Sky & NOW. • You will directly line manage 3 individuals, 2 x Account Managers as well as an Exec. • You will be working with a fast-paced and energetic team, working closely with the Head of Social as well as our Digital Leads to deliver our most coveted campaigns across the Sky Portfolio. Responsibilities • Develop and lead paid social strategies aligned with client objectives (e.g. driving website purchases, brand awareness, or engagement). • With work Digital Leads on quarterly and annual planning, including forecasting, budgeting, and performance targets. • Act as the senior point of contact for clients, ensuring alignment on strategy, performance, and innovation. • Present campaign results, insights, and strategic recommendations in a compelling, data-driven way. • Collaborate with internal teams (e.g. Creative, Data, Media Planning) and external partners (e.g. Meta, TikTok reps). • Oversee campaign setup, optimization, and reporting, ensuring best-in-class execution. • Drive adoption of new platform features (e.g. Smart+ on TV, Conversion Lift studies) and test innovative formats. • Monitor performance against KPIs, proactively identifying opportunities to improve efficiency and effectiveness. • Mentor and support Social Managers and Execs, helping them grow in strategic thinking and platform expertise. • Ensure quality control across all deliverables, from media plans to post-campaign analysis. • Lead measurement strategy, including incrementality testing, attribution modelling, and platform-specific studies. Qualifications In 6 months time… • Be a clear leader across the given product area and become to go-to for our clients in terms of problem solving and direction • Drive growth for our client, and exceed given targets based on KPIs for brand and trade • Activated or planned at least one test, alpha or beta opportunity across the portfolio • Actively work with Head of Social to identify growth opportunities and unlock new revenue for Publicis • Achieve client scores above 7 within our client survey systems. Skills And Experience • Deep expertise across social platforms, with a focus on Meta, TikTok, and Snapchat. • Familiarity with CM360, Adobe, Google Analytics, or other third-party measurement tools. • Proven social strategic mindset, being aware of wider social landscape and trends including influencer and e-commerce. • Proven end-to-end campaign management across brand and performance objectives. • Strong line management experience, including mentoring and setting team KPIs. • Skilled in stakeholder and client engagement both internal and external, including platform partner collaboration. • Effective multitasker, managing multiple workstreams under tight deadlines. • Confident presenter, working within PPT and ability to lead performance calls and responses both internally and externally Additional Information Zenith UK has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer; • WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year. • REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care. • HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching. • FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave. • FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment. • GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre. Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).