We are seeking an innovative and results-driven Paid Social Executive to join our dynamic team. This will be a graduate or someone who has one or two years experience who is keen to learn and grow and in a fast moving and expanding team. You will work closely with our Paid Social Specialists to execute robust performance marketing campaigns across META and TikTok. This role requires passion and a strategic thinker with hands-on experience in digital marketing, excellent analytical skills, and the ability to manage multi-country paid social campaigns. Duties and Responsibilities: • Work with the Paid Social Specialists to execute the company’s performance marketing strategy across multiple countries including UK, EU & DE • Setup and execute retargeting and prospecting paid social ads across Meta and TikTok to Maximise ROAS and customer acquisition • Continuous optimisation of bid strategies, placement types and ad formats across the right demographics (age groups, locations etc) • Help to manage TikTok shop activity in the UK and selected European countries • Work with the eCommerce team to improve user experience and maximise conversion rates • Undertake daily performance analysis and report back to the Paid Social Specialists and Product Marketing Manager on overall performance and trends – creative, copy, targeting etc. • In collaboration with the team, drive creative development and optimisation for paid social activations and ensure channel best practice are kept when creative paid social assets are created • Monitor feeds, UTM tracking, pixels and CAPI integrations to ensure reporting and audience builds are as accurate as possible across regions. • Pull and pivot datasets to analyse paid social channel performance by region fit for weekly trade reports • Own the paid social testing roadmap to improve sales and ROAS Skills / Qualifications: • Degree level - (in marketing, preferably). • Excellent verbal and written communication skills. • Proven experience in a similar role with a keen interest in beauty and lifestyle trends, as well as Brands. • Previous experience in cosmetics is not mandatory, but may be advantageous. • Numerate and analytical with the ability to produce reports and derive valuable insights and analysis. • Commercially astute, proactive and self-starter. • Unafraid to take charge when necessary, be decisive and build support for those decisions. • A confident self-starter with a strong work ethic and strong team building skills. • Excellent knowledge and strong understanding of the digital landscape and trends. • Good and confident communicator with the ability to work across multiple departments.