We are delighted to be partnering with this leading online healthcare / wellness ecommerce business in their search for a Paid Social Manager. Or client is committed to making healthcare easy to access and easy to afford, using cutting edge technology and empowering a stand out team to do so. To help with their continued growth they are searching for a Paid Social Manager to drive acquisition, increasing revenue, and optimizing ROI across e-commerce and subscription services. The successful candidate will execute paid strategies across Meta, Instagram, TikTok and other relevant platforms. They will be responsible for managing a significant annual budget and ensuring that campaigns are high-performing. The role • Create, manage and optimize paid social strategy, targeting all areas of the purchasing funnel from product focused retargeting campaigns to broader awareness activity. • Create and test compelling ad creatives, copy, and formats, in collaboration with the creative team, to continuously improve ad performance. • Partner with influencers to create content for both website and socials • Conduct detailed audience research • Conduct regular A/B testing on ad copy, bidding strategies, and landing pages. • Generate weekly and monthly performance reports with clear insights and recommendations. • Collaborate with the content, SEO, design, and compliance teams to align paid activity with broader marketing and brand goals. • Stay on top of industry trends, ad platform updates, and changes to healthcare / wellness advertising policy. The person • Proven experience in driving ROI across social platforms in a fast paced ecommerce / D2C environment • Experience using influencers to not just drive traffic and awareness but also sales. • Proficiency with audience building, lookalike audiences, and custom audience strategies, leveraging CRM or pixel data. • Highly analytical with a commercial mindset and strong understanding of key paid metrics (CPA, ROAS, LTV, etc). For much more information on the role and my client, please apply immediately.