About Humanpeople Humanpeople is on a mission to help people feel and perform at their best through smarter, science-backed health solutions. We combine cutting-edge diagnostics, personalized recommendations, and high-quality supplements to help people take control of their wellbeing. We’re now looking for a Paid Social Marketing Ads Manager to take our paid acquisition strategy to the next level. You’ll play a key role in driving growth across channels like Meta, TikTok, and other emerging platforms. What You’ll Do • Own and execute Humanpeople’s paid social strategy end-to-end, with a focus on customer acquisition and ROI. • Plan, launch, and optimize campaigns across Meta (Facebook/Instagram), TikTok, and potentially LinkedIn and Pinterest. • Build and manage Google PPC and Performance Max campaigns methodically, testing and building segmented audiences. • Collaborate with our creative and content teams to test and scale high-performing ad creatives. • Analyze campaign data to identify trends, insights, and areas for improvement. • Manage budgets, forecast performance, and report on key KPIs including CAC, ROAS, and LTV. • Stay on top of platform updates, new tools, and paid media best practices. What We’re Looking For • 3–5 years of experience running and scaling paid social campaigns, ideally in D2C, health, or e-commerce. • Deep hands-on experience with Meta Ads Manager, Instagram, and TikTok Ads. • Strong analytical mindset — comfortable working with performance data to inform decisions. • Experience with creative testing frameworks and performance-driven creative direction. • Familiarity with AI marketing and productivity tools (e.g., ChatGPT, Midjourney, Pencil, AdCreative.ai) to enhance campaign testing, copywriting, and audience targeting. • Knowledge of the broader digital marketing ecosystem (GA, attribution tools, landing page optimization). • Proactive, resourceful, and excited to work in a fast-paced, mission-driven startup environment. • Comfortable working independently in a fast-moving startup. Nice to Have • Experience with influencer/UGC content strategies. • Familiarity with other paid channels (Google, YouTube, programmatic, etc.). • Background or interest in health, wellness, or personalized nutrition. • Working knowledge of CAP and MHRA guidelines on advertising for pharmaceuticals online (can be learned on the job). Why Join Humanpeople? • Be part of a fast-growing startup making a real impact on people’s health and performance. • Work with a collaborative, mission-driven team. • Competitive salary and benefits package.