Job Title: Performance Marketing Analyst Location: Dubai Reporting to: Head of Digital Type: Full-time Company Overview SUMWON STUDIOS is a fast-growing collective of direct-to-consumer fashion brands, including MISSGUIDED, SUMWON, AiiRZ, and KiZN. We are rewriting the rules of fast fashion through creative innovation, deep consumer understanding, and rapid execution. Our team of trend forecasters, designers, and digital experts is driven by a shared obsession for what’s next—delivering product with purpose to a global customer base. In partnership with one of the world’s largest fashion retailers, we have the infrastructure and reach to distribute to over 150 million customers worldwide. We thrive on bold thinking, disruptive energy, and building globally inclusive brands that celebrate individuality. We’re scaling fast—and we’re looking for the right people to help shape the future of fashion. About the Role As a Performance Marketing Analyst, you will play a pivotal role in driving growth through data-driven performance marketing strategies. You’ll be responsible for analyzing paid media campaigns, optimizing marketing spend, and supporting the broader marketing team with actionable insights that boost ROI and customer acquisition. What You’ll Do • Analyze and optimize digital performance marketing campaigns across paid social (Instagram, TikTok, Facebook), Google Ads, YouTube, programmatic, and affiliate networks. • Monitor daily, weekly, and monthly KPIs such as ROAS, CPA, CPM, CTR, and conversion rates. • Collaborate with the creative team to test and evaluate ad creatives, landing pages, and messaging variations. • Use tools like Google Analytics, Meta Ads Manager, TikTok Ads Manager, and Google Looker Studio to track performance and build dashboards. • Conduct competitor analysis and market research to identify new growth opportunities. • Assist in A/B testing strategies across all paid media channels. • Work closely with the product and merchandising teams to align campaigns with product drops, promotions, and seasonality. • Identify customer behavior patterns and audience segments to improve targeting and personalization. • Support budgeting and forecasting processes by providing insights into past and projected campaign performance. What you’ll bring • Bachelor’s degree in Marketing, Economics, Statistics, Business, or a related field. • 2–4 years of experience in performance marketing, preferably in e-commerce or fashion. • Strong understanding of paid media channels (Google Ads, Meta, TikTok, etc.). • Proficiency in data analysis tools (Excel, Google Analytics, Looker Studio, etc.). • Experience with performance marketing KPIs and optimization techniques. • Analytical mindset with excellent attention to detail. • Familiarity with fast fashion trends and youth-oriented brands is a plus. • Comfortable in a fast-paced, highly dynamic startup-like environment. • Strong communication and cross-functional collaboration skills. What we’ll bring • 25 working days annual leave (rising to 30 after 1 year) • 30% employee discount across all SUMWON STUDIOS brands (SUMWON, Missguided, AiiRZ) • Ongoing learning and development opportunities • Company-wide social events and experiences • Creative freedom and space to innovate • Work with the best minds in fashion, design, and tech Why Join Us? • Work in one of the fastest-growing DTC fashion groups globally • Be part of building trend-led brands that challenge the status quo • Real ownership, real responsibility, real impact • A culture that celebrates individuality and rewards creativity