Job Overview Sherpa Equipment Company is seeking a results-driven Performance Marketing Coordinator to join our dynamic in-house marketing team. This role owns all paid advertising (Meta/Google), email campaigns and SEO. The ideal candidate will be highly organized, creative, and performance-focused, with a strong grasp of content delivery, digital advertising, analytics, and reporting. You will play a key role in executing Sherpa’s marketing strategies by turning creative ideas into live, trackable, and effective campaigns. This role focuses on all paid advertising efforts, directly driving revenue generation and brand awareness. You’ll work directly under the Marketing Manager while collaborating with our in-house digital team to ensure cohesive and timely marketing rollouts. This position includes occasional travel for marketing team events, media trips, and industry shows. Core Responsibilities • Paid Advertising (Meta, Google Ads) • Email Campaigns (Klaviyo) • Website (Shopify) • Write and adapt engaging brand copy • Coordinate with the digital team to request assets and finalize deliverables. • Utilize software to prepare and adapt visual content. • Help build and maintain marketing calendars, timelines, and project boards to ensure deadlines are met. • Monitor and report on campaign performance using Google Analytics and Meta Ads Manager. • Collaborate on paid advertising initiatives, helping launch and manage campaigns focused on customer acquisition and brand awareness. • Continuously optimize content and campaigns based on data-driven insights. • Ensure all marketing efforts align with Sherpa’s brand voice and quarterly goals. • Analyze, consolidate, and report data. Required Experience & Skills • 2+ years in performance marketing • Proven experience in a performance marketing role (agency experience preferred) • Strong understanding of performance marketing principles and digital platforms. • Experience managing multi-channel content rollouts (social, email, website, print). • Proficiency with Adobe Suite (Photoshop, Illustrator; InDesign is a plus). • Proficiency with Klaviyo (or similar email marketing platforms). • Shopify experience (product listings, content updates, basic page layouts). • Familiarity with Google Analytics and Meta Ads Manager for reporting and optimizations. • Strong copywriting skills with attention to brand tone and customer engagement. • Working knowledge of SEO best practices is a plus. Preferred Traits • Highly organized, detail-oriented, and self-motivated. • Clear communicator who thrives in team environments but can confidently operate independently. • Entrepreneurial • Strong sense of accountability, able to manage multiple projects and deadlines. • Eager to learn and adapt in a fast-paced, creative environment. • Honest, humble, and proactive—ready to bring ideas to the table and execute on them. • Interest in outdoor recreation, automotive accessories, or lifestyle branding is a plus. Primary Need This Role Solves Sherpa’s marketing team is built around creativity, storytelling, and community. However, the team lacks the execution bandwidth to consistently deliver content across platforms and optimize for performance. This role ensures our campaigns are not only delivered but are actively monitored and improved, transforming content into measurable results. Why Join Sherpa? Sherpa Equipment Company is a rapidly growing outdoor brand with a national presence. We design, manufacture, and market premium roof racks and accessories for adventure vehicles. We offer a four-day work week, a collaborative culture, and the opportunity to grow into a leadership role as our marketing department expands. Join us and help take Sherpa to the next level. Job Type: Full-time Benefits: • 401(k) • 401(k) matching • Dental insurance • Employee discount • Flexible schedule • Health insurance • Paid time off • Parental leave • Vision insurance • Work Location: In person Salary: $60,000-$65,000