About Us: BAZZAAL is a dynamic and strategic influencer marketing agency dedicated to helping global brands successfully penetrate the U.S. market. Our core specialty is in the skincare, cosmetics, and lifestyle categories -- working with some of the biggest K-Beauty in the world. We also operate two e-commerce stores and manufacture our own brand, overseeing the entire supply chain from production to direct-to-consumer sales. Kijibae is our own in-house brand, dedicated to revolutionizing the at-home manicure experience with 60% semi-cured, premium gel nail polish strips. Currently, our focus is on direct-to-consumer (D2C) sales, bringing salon-quality nails directly to our customers. Role Description: We are seeking a highly motivated Performance Marketing - Digital Advertising Lead to own and manage our digital advertising campaigns, with a primary focus on Meta (Facebook & Instagram) platforms. This individual will get to lead, develop, execute, and optimize digital advertising strategies to drive customer acquisition, brand awareness, and revenue growth for our in-house brands and agency clients!! Key Responsibilities: Meta Campaigns: • Develop, launch, and manage high-performing ads across Meta Platforms (Facebook, Instagram), including audience targeting, ad creatives, and budget allocation. 🎯💡 • Continuously optimize campaigns based on performance metrics to maximize ROI and reach KPIs. 📊✅ • Conduct A/B testing on ad formats, creatives, audiences, and placements to improve campaign results. 🧪🎨 Budget Management & Reporting: • Manage daily and campaign budgets to ensure efficient spend and growth objectives. 💸📆 • Monitor campaign performance metrics and generate regular reports, providing insights and actionable recommendations to improve results. 📝🔍 Audience & Creative Strategy: • Identify and target key audience segments based on customer data, interests, behaviors, and lookalike audiences. 🎯🔑 • Collaborate with creative teams to develop compelling ad creatives and copy tailored for platforms and audiences. 🎥✍️ Requirements: • Experience executing digital marketing campaigns is a MUST. • Ability to work independently and collaboratively in a fast-paced environment. • Proven experience managing 5-6 figure budget social media advertising campaigns, especially on Meta platforms (Facebook & Instagram). • Strong understanding of digital advertising best practices, ad algorithms, and targeting strategies. • Experience with campaign setup, optimization, and reporting using Meta Ads Manager. • Familiarity with eCommerce marketing tools (Shopify, Google Analytics, Triple Whale, etc.) is highly preferred. • Analytical mindset with the ability to interpret data and adjust campaigns for better performance. • Excellent communication skills and a proactive, strategic approach. 📩 How to Apply: Interested candidates, please send your resume & introduction to rocky@bazzaal.com with the subject line: [Performance Marketing - Digital Advertising Lead – Your Name]