WELCOME TO KFC. HOME OF THE REAL ONES. We sell the world’s best chicken. Seriously. And we’ve done it since 1939, when the idea of crispy, original recipe chicken took Kentucky by storm. Now, we’re proud to serve 1000+ communities across the UK and Ireland, bringing the grit, pride and iconic reputation that we started with, all those years ago. Across the Restaurant Support Centre (RSC), we come to work to be ourselves, and to make something of ourselves. We want to see our potential go that little bit further, as part of one of the world’s most iconic brands. What’s the gig? Well, you support our restaurants — and we’ll support you every step of the way. Simple. Our doors are open — and they can take you anywhere. All we ask is that you be you. Because that makes us, us. Sound good? Great. Let’s find out about that job. THE TEAM Join our award-winning Marketing team – a driven group of over 50 passionate creatives spanning across Strategy & Innovation, Brand & Retail Management, Digital Growth, Food Quality, and more. Together, we work to keep KFC at the centre of culture in the UK and Ireland, building on our iconic legacy while creating fresh, relevant experiences for both loyal fans and new customers, with a relentless focus on our world-famous finger lickin’ good chicken. Bold, creative, and deeply connected to what matters, our team thrives on pushing boundaries and driving growth. ABOUT THE ROLE KFC UKI is looking to bring on-board a talented and ambitious Performance Marketing Lead. We want someone who not only LOVES chicken but has a real passion for acquisition, growth and delivering winning results. We are looking for a superstar who will partner within the business to help realise our ambition to grow visibility and create digital relationships with our customers. You will also partner with our tech and operations teams to champion the web, app, kiosk experience and beyond. Finding our audience in the right places, and converting them into brand advocates. The Performance Marketing Lead is responsible for driving digital customer acquisition, media effectiveness, and full-funnel performance across paid and owned digital channels. This role blends strategic thinking with hands-on delivery, ensuring always-on activity, marketing window support, and optimisation of digital journeys to drive conversion, traffic, and sales. WHAT WILL YOU SPEND YOUR TIME DOING: • Develop and deliver the end-to-end acquisition and performance marketing strategy across all digital paid media and owned channels. • Lead and optimise activity across PPC, Paid Social, Display, Affiliates, and SEO (supported by agency partners). • Ensure BAU always-on paid media campaigns are continually refined and optimised for performance. • Define, monitor and track our core acquisition KPIs • Support the delivery of 9 annual marketing windows with integrated acquisition and promotional activity. • Work with CRM Lead to align acquisition and retention plans for a seamless customer journey. • Collaborate with agency partners to define campaign objectives, KPIs, and measurement frameworks. • Drive segmentation and targeting based on behavioural, contextual, and demographic data. • Own media testing roadmap and champion A/B testing and CRO experimentation across digital touchpoints. • Collaborate with UX and product leads to optimise key landing pages for conversion. • Support tokenisation strategy by aligning acquisition to identifiable customer journeys. • Analyse channel performance data and provide actionable insights to continuously improve outcomes. • Work closely with cross functional teams to deliver relevant, creative and accurate reporting. • Maintain hygiene of paid traffic journeys across web, kiosk, and app environments. • Oversee agency output to ensure alignment with strategic direction and in-house capability. • Evaluate and adapt creative and messaging for digital channels, ensuring alignment with brand voice while maximising conversion potential. WHAT WE LOVE FROM YOU: EXPERIENCE • 4–6+ years of experience in digital marketing, digital acquisition or eCommerce, ideally in a brand-led environment. • Strong understanding of Paid Media and digital acquisition Channels (including hands-on experience with platforms such as Google Ads, Meta Ads Manager, Google Analytics 4, SEO tools, Affiliate programmes and common CMS platforms) • Deeply analytical and commercial in nature. You not only own the numbers, you use them to form strategic decisions, which you can communicate effectively back to non-digital natives. • Data-literate with experience in measuring, tracking and reporting performance using martech tools • Highly collaborative, with a strategic mindset and hands-on approach. • You have a growth mindset - you’ll be connecting the dots in fresh ways to make amazing things happen. You are not afraid to stretch boundaries and think outside of the box to get results. • Curiosity for behavioural science and applying psychological principles to influence customer decision-making. • Strong creative judgement with the ability to review and refine copy and visual assets for performance impact. • Comfortable working in an agile environment with a test-and-learn mindset, iterating quickly to respond to performance trends. • Experience working closely with creative teams, analysts, and product/tech is a plus. • You are passionate about the customer and a Performance Marketing lead today, but you have the potential to grow and become a head of digital growth in the future • Basic coding knowledge (HTML/CSS, JavaScript) – desirable for implementing and testing tracking pixels or tags. • Familiarity with design tools such as Photoshop or Canva – desirable for quick creative adaptations and testing. ABOUT YOU • Proven track record of delivering measurable results in digital acquisition and performance marketing. • Significant hands-on experience managing and optimising acquisition campaigns. • Strong understanding of digital customer acquisition funnels and attribution models; from awareness through to conversion, and experience designing strategies to maximise ROI at each stage. • Expertise in applying data insights to shape media strategies, test creative, and improve targeting and segmentation. • Demonstrated success in CRO and A/B testing programmes to improve conversion rates across web, app, and kiosk touchpoints. • Experience collaborating with creative, product, and UX teams to ensure paid media activity is fully integrated with landing page design and customer journeys. • Commercial background with the ability to translate complex performance data into actionable business recommendations for non-digital stakeholders • Ability to manage and challenge agencies to deliver best-in-class work aligned to business objectives. • You possess strong collaboration skills can work in a dynamic, ever-changing environment. • You can cut through the jargon and speak fluent “consumer” but with our brand and menu vision at the very heart of your ideas will be a real benefit. • Hands-on experience with web development, or UX/UI an advantage WHAT’S IN IT FOR YOU: We offer benefits that make your life that little bit easier, because we know the juggle is real. From flexible, hybrid working to Fri-Yay early finishes and Live Well Days, we’ve created a package that supports the real you, in and out of work. You’ll get: • Hybrid working from our Woking RSC (just 24 mins from London). We value our F2F collaboration time and Marketing's in office days are Wednesday and Thursdays (requirement for this role) • Up to 11% company pension contributions • Fri-Yay finishes at 1pm every Friday • 25 days’ holiday (plus bank hols) a • 5 Live Well Days a year, just for you • Bonus scheme linked to company & personal performance • Private healthcare, Digital GP access & mental health coaching • Enhanced parental leave and flexible return options • Study support, income protection, life cover & more • And yes—25% off the chicken Because real ones deserve real rewards. THE ROAD TO BECOMING A REAL ONE... 1. Apply (Go on... do it) – send us your CV and answer a couple of app questions. 1. Intro call with our Talent Team 1. Virtual call with Hiring Manager + Agency Partner 1. F2F interview & Task at our HQ, Home of The Real Ones in Woking KFC FOR EVERYONE: Whoever you are and wherever you’re from, KFC is a place where you can bring the real you to work. Our promise is this: every person who applies to a role at KFC, regardless of age, background, ethnicity, gender, ability, religion or sexual orientation, will have an equal opportunity to work here. We don’t just welcome, we encourage applications from underrepresented groups from all industries. If you’d like any additional support with your application, have a disability or condition that may affect your performance during the recruitment process, or have any other requirements — just let us know. We’ll be there to help you be the real you. READY? We hope so, if you’re ready to be part of our community, now’s the time to apply. Worried you aren’t ticking all the boxes? Don’t - we’d still love to hear from you. 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