What We Need The Performance Marketing Manager will own the strategy, execution, and optimization of PDC’s digital marketing and paid media programs. This role is critical to driving measurable revenue growth through customer acquisition and retention. The ideal candidate combines strategic vision with analytical rigor—equally comfortable leading at the whiteboard and diving into data. They are a data-driven influencer and collaborator, able to align stakeholders and drive cross-functional initiatives that turn insights into results. What You'll Be Doing • Lead Digital Growth Strategy: Design and execute multi-channel marketing strategies across email, paid search, SEO, social, display, and programmatic to maximize acquisition, retention, and revenue. • Own Budget & Forecasting: Manage a rapidly scaling digital budget, delivering accurate forecasts and consistently exceeding growth targets. • Analytics & Insights Leadership: Develop and oversee performance dashboards, marketing analytics, and attribution models to translate data into actionable insights that optimize conversion, ROI, CAC, and LTV. • Performance Optimization: Measure, analyze, and refine campaign performance across all channels, ensuring marketing spend efficiency and continuous improvement. • Revenue Growth Innovation: Identify growth opportunities, test new tactics, and drive scalable initiatives that unlock incremental revenue. • Influence & Collaboration: Partner with internal teams to shape digital strategies, create high-performing landing pages, enhance the customer journey, and align efforts that drive measurable results. • Market Intelligence: Stay ahead of digital marketing trends, tools, and best practices to ensure PDC remains at the forefront of performance-driven growth. What You Will Need To Be Successful • Bachelor’s degree in Marketing, Digital Marketing, E-commerce, Business, or related field. • 5+ years of proven experience leveraging performance marketing to drive measurable revenue growth. • 3+ years of direct ownership and accountability for one or more core marketing channels (PPC, SEO, email, or display). • Demonstrated success managing significant digital advertising budgets tied to demand generation and ROI. • Expertise in campaign management across paid search, organic search, email, and display. • Strong track record of using data to influence stakeholders, translate analytics into strategy, and execute cross-functional initiatives. • Experience with A/B and multivariate testing methodologies to measure incrementality. • Proficiency in web analytics and MarTech tools (e.g., GA, Adobe Analytics, Eloqua, BigQuery). • Data-driven mindset with deep understanding of ecommerce KPIs (CAC, LTV, ROI, conversion rates). • Preferred experience driving growth in both B2C and B2B environments. • Preferred familiarity with advanced attribution modeling and SQL for deeper performance insights. About Us Who we are: When hospitals, schools, hotels, and even music festivals need to identify the people coming through their doors, they rely on PDC's expertise and solutions. As part of Brady Corporation's global portfolio of brands, PDC is a leader in identification solutions serving healthcare, government, education, entertainment and hospitality. PDC's breadth of products, from patient identification to music festival wristbands, are an integral part of Brady's identification solutions. But PDC's products and solutions are just one element of the Brady story. From the depths of the ocean to outer space, from the factory floor to the delivery room - Brady is just about everywhere you look. Companies around the world trust us because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities. We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2024, Brady employed approximately 5,700 people worldwide. Our fiscal 2024 sales were approximately $1.34 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com. Why Work At Brady A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. And as a member of the PDC team, you'll get to represent a company with unique brand recognition across several industries. Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back. Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world. Our Benefits • Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision • Generous 401(k) with company match • Paid time off and holidays • Opportunity to participate in incentive programs for all full-time employees • Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance • Education reimbursement opportunities • Scholarship program for children of Brady employees • A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities • Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management) • Dress-for-your-day dress code • Charitable contributions matched through Brady's Matching Gift program