We are seeking a data-driven, strategic, and creative Performance Marketing specialist to scale our digital marketing efforts across paid search, social media, display, influencer marketing, and more. The ideal candidate will have a strong background in digital advertising, a passion for data analysis, and the ability to collaborate across departments to drive growth and ROI in a multi-brand, B2C environment. Key Responsibilities 1. Develop and Execute Performance Marketing Strategies • Design and implement data-driven marketing plans across platforms such as Meta, Google Ads, TikTok, and influencer networks. • Drive customer acquisition, retention, and revenue growth through innovative digital strategies. 1. Market Research & Competitive Analysis • Conduct in-depth market research to understand customer behavior, trends, and preferences. • Monitor competitor strategies and identify market opportunities and threats. 1. Campaign Management & Optimization • Plan, execute, and continually optimize paid campaigns. • Manage audience segmentation, ad creatives, bid strategies, and budget allocation. • Continuously test, learn, and iterate to improve performance. 1. Data Analysis & Reporting • Track and analyze key performance metrics using tools such as GA4, Meta Reporting, and Looker Studio. • Provide actionable insights and regular performance reports to stakeholders. • Implement tracking solutions and attribution models across the marketing funnel. 1. Budget Management • Efficiently allocate and manage large-scale marketing budgets across channels. • Ensure optimal spend efficiency and ROI while adhering to financial targets. 1. Cross-Functional Collaboration • Collaborate with design, product, sales, and content teams to ensure cohesive messaging and seamless customer journeys. • Align marketing efforts with company goals and other departmental initiatives. 1. Marketing Technology & Tools • Leverage marketing automation tools and analytical platforms for better campaign execution. • Oversee integration and maintenance of tools such as Shopify, SEMrush, Screaming Frog, etc. 1. Strategic Partnerships & Influencer Marketing • Identify and cultivate strategic partnerships and influencer relationships to drive brand growth and engagement. 1. Trend Monitoring & Innovation • Stay up to date with industry trends, tools, and best practices. • Experiment with emerging technologies and platforms to maintain a competitive edge. Qualifications • Bachelor’s degree in Marketing, Business Administration, or a related field. • Minimum 1+ years of experience in a performance marketing role at a B2C company. • Proven experience in managing Meta and Google Ads with measurable results. • Proficiency in English (spoken and written). Skills & Competencies • Deep knowledge of social media and display advertising. • Proficient in platforms and tools: GA4, Looker Studio, Meta Reporting, TikTok Reporting, Shopify, SEMrush, Screaming Frog. • Strong understanding of eCommerce KPIs and funnel optimization. • Analytical mindset with proven data interpretation and A/B testing experience. • Familiarity with SQL and Python is a plus. • Strong SEO understanding: technical, on-page, and content-related. • Experience with multi-brand performance marketing and budget scaling. Personal Attributes • Excellent communication and interpersonal skills. • Empathetic team player with leadership potential. • Highly organized, proactive, and always ready to take on challenges. • Passionate about innovation, experimentation, and learning. Why Join Us? • Work in a fast-paced, creative, and collaborative environment. • Take ownership of high-impact projects. • Grow with a supportive and ambitious team that values performance and innovation. Job Type: Full-time